How to Do Healthcare Keyword Research

How to Do Healthcare Keyword Research

Whenever we speak to a prospective SEO client, the only thing they tell us is that they want to make a lot of money and they don’t want to lose any money. Ha! Very rarely do we speak to a client who has actually done any SEO keyword research to make it easier for us...
How to Improve Site Speed

How to Improve Site Speed

Did you know that 40% of your site’s visitors will leave if your site does not load within 3 seconds. After 4 seconds, user dropoff is dramatic.   This is why we say that technical optimizations are low-hanging fruit.   Simply making your site load faster will improve...
How to Set a Marketing Budget for Your Practice

How to Set a Marketing Budget for Your Practice

This is going to be one of the more complex chapters of the book so put on your math hat. I’d definitely say this is one of the most important topics most business owners don’t know as well.   Until you get your business down to a science and know the math, it’ll be...
How to Do A 404 Redirect

How to Do A 404 Redirect

If you have a very old website that can’t be salvaged and absolutely has to be overhauled using modern code or a CMS (such as WordPress), you’ll face many problems from an SEO stand point. Ideally, you’ll want your old website’s URLs to redirect to the new website’s...
Best Practices for Site Structure

Best Practices for Site Structure

So you have great content, all of your pages work and you’re getting amazing backlinks. If only SEO was so simple – that’s what it would take to rank. The thing you may be missing is site structure! The structure of your site will drastically impact how people...
How to Create Original Content for Your Practice

How to Create Original Content for Your Practice

Personal health and wellness is something we all care about, so it’s no surprise that more and more people now go online to look for health information. In fact, at least 8 out of 10 people refer to search engines as their first source for health information,...
How to do Tag Optimization for SEO

How to do Tag Optimization for SEO

No longer do search engines only consider authority when it comes to ranking web pages. They now take into account the quality of your content, page structure, relevance and the overall user experience. Luckily for us we can follow the right guidelines to give us an...

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