In basic terms, an EMR/EHR is a computer system that helps healthcare providers manage patient records and automate some clinical processes. EMR (electronic medical records) and EHR (electronic health records) might mean the same and are often used interchangeably,...
Physician marketing is a bit different than practice marketing since the emphasis is on the physician’s personal brand, as opposed to a complete practice. Physicians often rely on return patients and word-of-mouth marketing. In this article we’ll be exploring the...
As a doctor, it can be somewhat difficult to mix learning with dealing with patients full time. Doctors don’t just treat patients, but they also do a lot of paperwork, get new medical certifications, and of course deal with personal life. However, we believe even...
One of the biggest challenges physicians and healthcare providers face is making sure that their patients adhere to prescribed treatment plans. Patients who do not stick to their treatment plans will obviously not have desirable outcomes most of the time, which means...
Medical device marketing can be a thing to get right because of the watchful eyes of the US Food and Drug Administration (FDA) and HIPAA. But even if this niche is complex to market for, it doesn’t mean marketers give up on it. Medical devices are always a part of...
So you’ve got a fairly well-running practice but want to take it to the next level. What’s the best course of action? Marketing, of course, will help you get more patients and spread awareness. But marketing is a broad activity, so where do you even start? As a...
Disclaimer: Doctor names in this article have been anonymized for reasons regarding confidentiality. GAINSWave is a groundbreaking innovation for male sexual health. Logic Inbound has worked with a GAINSWave provider and saw their appointments skyrocket with online...
Whenever we speak to a prospective SEO client, the only thing they tell us is that they want to make a lot of money and they don’t want to lose any money. Ha! Very rarely do we speak to a client who has actually done any SEO keyword research to make it easier for us...
Did you know that 40% of your site’s visitors will leave if your site does not load within 3 seconds. After 4 seconds, user dropoff is dramatic. This is why we say that technical optimizations are low-hanging fruit. Simply making your site load faster will improve...
This is going to be one of the more complex chapters of the book so put on your math hat. I’d definitely say this is one of the most important topics most business owners don’t know as well. Until you get your business down to a science and know the math, it’ll be...
