Medical device marketing can be a thing to get right because of the watchful eyes of the US Food and Drug Administration (FDA) and HIPAA. But even if this niche is complex to market for, it doesn’t mean marketers give up on it. Medical devices are always a part of...
So you’ve got a fairly well-running practice but want to take it to the next level. What’s the best course of action? Marketing, of course, will help you get more patients and spread awareness. But marketing is a broad activity, so where do you even start? As a...
Disclaimer: Doctor names in this article have been anonymized for reasons regarding confidentiality. GAINSWave is a groundbreaking innovation for male sexual health. Logic Inbound has worked with a GAINSWave provider and saw their appointments skyrocket with online...
Whenever we speak to a prospective SEO client, the only thing they tell us is that they want to make a lot of money and they don’t want to lose any money. Ha! Very rarely do we speak to a client who has actually done any SEO keyword research to make it easier for us...
Did you know that 40% of your site’s visitors will leave if your site does not load within 3 seconds. After 4 seconds, user dropoff is dramatic. This is why we say that technical optimizations are low-hanging fruit. Simply making your site load faster...
This is going to be one of the more complex chapters of the book so put on your math hat. I’d definitely say this is one of the most important topics most business owners don’t know as well. Until you get your business down to a science and know the math, it’ll...
If you have a very old website that can’t be salvaged and absolutely has to be overhauled using modern code or a CMS (such as WordPress), you’ll face many problems from an SEO stand point. Ideally, you’ll want your old website’s URLs to redirect to the new website’s...
So you have great content, all of your pages work and you’re getting amazing backlinks. If only SEO was so simple – that’s what it would take to rank. The thing you may be missing is site structure! The structure of your site will drastically impact how people...
Imagine that you’re trying to be the biggest singer in the world. Having a great voice (the product or service) you sell is great, but spending time promoting yourself is just as important as the amazing singing skills you have. Promoting Your Practice Online...
Personal health and wellness is something we all care about, so it’s no surprise that more and more people now go online to look for health information. In fact, at least 8 out of 10 people refer to search engines as their first source for health information,...
