Marketing is an ever changing industry, no matter what it’s meant for. And healthcare marketing is no different, even if many practice owners choose to ignore this. Word of mouth still works very well for most medical practice owners, since healthcare is based...
Special thanks to Dr Katie Borchert, Philip Philogene, Natalie MacLees, Paige Arnof-Fenn, and Simon Nowak for sharing their expert advice for this article Healthcare website design isn’t as straightforward as it might seem. Some might assume it’s all about using the...
In basic terms, an EMR/EHR is a computer system that helps healthcare providers manage patient records and automate some clinical processes. EMR (electronic medical records) and EHR (electronic health records) might mean the same and are often used interchangeably,...
Physician marketing is a bit different than practice marketing since the emphasis is on the physician’s personal brand, as opposed to a complete practice. Physicians often rely on return patients and word-of-mouth marketing. In this article we’ll be exploring the...
As a doctor, it can be somewhat difficult to mix learning with dealing with patients full time. Doctors don’t just treat patients, but they also do a lot of paperwork, get new medical certifications, and of course deal with personal life. However, we believe even...
One of the biggest challenges physicians and healthcare providers face is making sure that their patients adhere to prescribed treatment plans. Patients who do not stick to their treatment plans will obviously not have desirable outcomes most of the time, which means...
Medical device marketing can be a thing to get right because of the watchful eyes of the US Food and Drug Administration (FDA) and HIPAA. But even if this niche is complex to market for, it doesn’t mean marketers give up on it. Medical devices are always a part of...
Healthcare practices aren’t set in stone, they’re ever changing and each new year brings with it new advancements in healthcare technology and techniques. Savvy doctors and healthcare organizations should thus attend as many healthcare conferences as they can....
Guest blogging is one of the best and one of the most overlooked marketing strategies for doctors. Doctors looking to grow their personal practice can build trust with their target audience by contributing helpful content to other blogs related to healthcare or...
There are businesses that spend all their money and resources on acquiring new customers, and there are ones that focus on retaining their existing customers as well. Growing your business by acquiring new customers exclusively is an expensive proposition. Customer...
