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Our SEO Approach

When people search on Google, the websites that appear at the top have strong SEO, or search engine optimization. Organic search is the number one way customers will discover your brand. Strong SEO can drive increased traffic to your website that may mean more sales as customers seeking exactly your products land on pages relevant to their interests.

People scouring Google for search terms related to your business represent an audience with a significant amount of purchasing intent already. We can even look at the search terms people are using in order to figure out how close someone is to making a purchase. If people look up “steel frame bike vs. aluminum frame,” for example, they are probably only starting the buying cycle and are still exploring. Their search is still focused on basic facts and information and hasn’t progressed deeper. But once they start running searched for brand names and terms including the word “buy,” such as “buy bike model X,” they are seriously considering making a purchase.

At Logic Inbound, our SEO experts understand how best to capture traffic during the various stages of the buying lifestyle. We take a comprehensive approach, trying to understand every stage of the buying process to get your website and products high up in Google searches while consumers are making decision. In particular, we tailor our approach to the earliest stages of the buying lifestyle, when you can capture the most incoming search traffic.

Our Approach as an SEO Agency in Norfolk

If you try to look for SEO tips on your own, you’ll face an avalanche of information and advice. It’s no wonder that so many people are overwhelmed when faced with such a seemingly daunting task. What do you focus on when you have upwards of 150 different metrics to try to tune perfectly for better search results?

Luckily, there’s no need to optimize across all 150 metrics; instead, look at the four or five that have the highest impact.

Logic Inbound understands the difference between valuable metrics and white noise and that’s why we focus on the following indicators:

    • research
    • site structure
    • authority
    • relevance
    • content

We believe that by sticking to the indicators that matter most, we can get you the best results in the most efficient manner possible. We understand that keeping our eye on the most important SEO metrics will produce better results than looking at 150 at once.


When consumers are researching products or services they need, they aren’t thinking about SEO. Search happens naturally and therefore isn’t always obvious or intuitive. Even so, the precise way real people will search for things they need is more important than it seems. It sounds far-fetched, but consider “Norfolk seo” and “Norfolk seo company,” two very similar search terms that can mean thousands more, or fewer, impressions. As small as it seems, picking the right search term will mean you get thousands of visitors instead of only a few.

This is why we do extensive research into exactly what people are searching for and how. Our research can reveal the ways real customers are naturally searching for products and services similar to yours and steer you toward the terms that will have the most impact for you. We think this approach will cause an uptick in the traffic you see on your brand’s website. By positioning your website high in search results for targeted terms, we get more consumers clicking on your products.

Analyzing Website Structure

A website that is well designed will get more traffic than others, even if competitors have a lot of backlinks or other strong content. Bad structure can really drag a website down in Google searches. Plus, you’ll show up in only a fraction of the searches you should, as your website won’t rank for as many relevant keywords as it should. Good websites with strong structure make it to the top of the heap in Google searchers, generating more traffic and more valuable traffic. One method of producing a stronger structure is using helpful formatting tricks such as making lists that are easy to consume. Therefore, site structure is part of our overall SEO strategy for all our clients.

Authority Building

Authority building is the act of sending high quality backlinks from sites that Google considers to be highly authoritative. In building authority, we can link internally to your website, but also try to link outside it to other helpful websites. Google views websites that link to authoritative sites as more authoritative in their own rights and ranks them higher. A combination of internal and external links work together to establish the authority of your website in relation to related search terms.

Being an authority on a topic has many benefits in Google searches. Users who may have missed your website will take note when Google ranks it highly in their searches. This can result in new fans or customers as they discover on their own what you have to offer. Websites deemed authoritative by Google not only have strong SEO but also loyalty among their customers. You will see benefits that range far past better SEO and improved search results. Customers want useful information from websites they can trust, but probably aren’t going to search very far for it.

Being Relevant

When Google ranks things, it actually analyzes individual pages rather than entire websites. This is great news for you, as it makes it more possible to outrank websites that are technically stronger and more authoritative on any given search query. Think of it this way: It is a much more manageable task to make a single super strong and optimized page than try to compete head to head with a big brand’s whole website.

That’s where we come in, offering content that is focused, search relevant and powerful. We know how to place your website at the top of search results with other competitors you may lag behind. We can sift through search terms to determine which are the strongest and can help lift your brand. It isn’t enough just to study search terms that people are using in Google, though. We want to make our work relevant to you and your brand. Relevant, specific content ranks much more highly in Google than just chunks of text. That’s why we take this aspect of our approach so seriously.

Our Content

If every other factor is perfectly implemented to optimize Google search results, content would still be the absolute most important factor in search engine ranking. The content you put up online is the crux of your website and how it ranks. Even the most well-known brand’s websites might place lower than you in search result ranking if you have better content.

We understand the strategies and best practices for optimizing content. Some keys to getting the best content includes structuring that content and providing more information than competitors. We put these theories into practice when it comes to our in-house content production techniques. For example, our content outranks Instagram’s own content for the search term “contact Instagram support” and Shopify’s content for “Is Shopify safe?” We achieved this using the same strategies we’d use for your website; namely, robust, lengthy and well-structured content focused on the right key words and search terms.

Why We are the Best SEO Company in Norfolk

Logic Inbound provides top-notch SEO services that are backed up with proven methods. Whether you are a massive company or a small startup, we can work with you to produce SEO content that will improve your search ranking. {Here are just a few of the reasons we are so confident in our work:

  • We work with some of Norfolk’s most innovative brands
  • Our own site is ranked is on the first page of Google for 600+ keywords
  • We see over 20,000 visits a month from Google|

We backup our work with real results, including:

  • Working with innovative Norfolk brands
  • Getting our own site onto the first page of Google results for more than 600 keywords
  • Getting more than 20,000 visits from Google per week|

Here are some of the ways in which we have excelled in the field of SEO:

  • We work with innovative brands in Norfolk
  • We have gotten our own company website onto the first page of search results for 600+ search queries
  • Our own website gets more than 20,000 visits a month from Google

We have gained clients as we’ve grown. Everyone from law firms to retailers has sought out our SEO strategies to help improve their website rankings. We can get your website ranking higher no matter which specific field your business specializes in. While our approach applies broadly across a range of businesses, we also tailor our approach to your unique brand.

SEO Agency vs. SEO Consultant:

Logic Inbound is an agency of SEO experts, rather than a single consultant. Let’s examine some of the advantages of having an agency instead of a consultant.

We look at our approach as one focused on teamwork. When you work with a team, you are sure to find people who understand your products and services, as well as your SEO needs. Better results come out of teams who can share their knowledge and skills while working together. A consultant might be an expert, but they are also a single point of failure if something goes wrong. At Logic Inbound, we believe our team can produce superior SEO results.

Consultants often want to become agencies eventually, but do not currently have the skills, knowledge or client-base to do so. The downside to working with a consultant is that they have a very limited scope because they can only take on enough work for one person. Teams don’t face this trouble. Teams can expand their capacity by sharing work across team members. At Logic Inbound, we have a team that shares skills and specialties to come up with methods that work for our clients.

Comparing SEO Consulting and SEO Implementation

We work with clients in two ways: SEO consulting and SEO implementation. These two approaches are both important, but involve different outcomes. Often it is a combination of these two that gets the right outcome. Whether to only get a consultation or also have us implement strategies depends on your goals. It can be a weight off your shoulders to allow us to take over during the implementation stage. We will support the strategies that come from our consultations with tangible results.

What is Consulting?

SEO consulting is a process of careful examination of trends, competitors and goals.

It includes the following approaches:

    • Researching keywords
    • Your website’s structure
    • Building authority
    • Being relevant
    • Creating content

It’s important to examine your current site through the lens of these components when we are consulting. Our consulting services are meant to empower clients to do most of the steering. Early on, the research we do should show you your own website with new insight and clarity. We’ll tell you what will work in order to get your website ranking higher in Google search results, whether that’s more and stronger content to build authority and relevance, revamping the website’s structure or just making sure the right keywords are associated with your site.

Eventually, you’ll take the wheel again. Next, you might feel energized to implement strategies yourself based on consulting with us. Clients with a strong voice or in-house experts may choose to produce their own content based on our research. Take the information that we provide through our analysis and make it your own by implementing it on your own. You’re the expert on your brand so often you are the best person to speak about that products and services.

Implementing the Strategy

Implementation isn’t right for every brand or every team. That’s why we do SEO implementation on top of just consultation. Where consulting stops after information gathering and planning for an SEO strategy, implementation goes a step further to actually put our research into action.

We can look at brands similar to your own while doing our SEO implementation, which can also include a website restructuring and content creation.

Our implementation process includes things like:

    • Content creation
    • Article writing
    • Page and content restructuring
    • Keyword research
    • Reporting on progress and success

You won’t need to wonder; we provide reporting during our process that shows if you’re getting more traffic or improving search ranking. We do much more than just research in our SEO strategies. You will get benefits you can see and results you can rely on after we implement our SEO approach.

Complete our discovery form below to receive a growth opportunity analysis for your website and learn exactly how relevance and authority can drive significant revenue.


We are completely invested in the success of our clients. It’s important that we gather some information about your company and your current marketing efforts in order to deliver a project proposal that will fit your business and your goals.

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