Meet is a leader in custom branded cannabis related products for smoke shops and marijuana dispensaries. It’s founder, Patrick Woods has been running promotional product businesses since 2011 and has customers in all 50 states and in dozens of countries around the world.

The Challenge

The Ganja Print team has strong understanding from how to grow a promotional products brand from many years of executing on traditional marketing campaigns, but didn’t have the skillset in-house to execute on digital marketing campaigns. Patrick and company were reasonably sure people were searching for their products, but didn’t know how much opportunity search represented, or how to execute on a successful campaign.

The Results is built on WooCommerce, and we used our WooCommerce SEO playbook to execute the campaign.

Halfway through the campaign, Ganja Print changed its name away from its original name of because BICs would not allow Ganja Print to sell products other than BIC lighters on

Keyword Research

Our keyword research identified dozens of keywords related to ‘custom & ‘wholesale’ cannabis paraphernalia such as lighters, lanyards, jars, and more with tens of thousands of searches every month.

Each of these searches represented hundreds and thousands of dollars in revenue of bulk, branded merchandise.

The search volume combined with revenue numbers indicated that a successful campaign would deliver enough ROI to justify investing into search marketing.


Our keyword research indicated we would need to optimize the home page, 7 product pages and 1 category pages to capture all the search traffic we identified.

Each landing page was optimized for the:

  • URL
  • Meta Title
  • Meta Description
  • H1
  • H2s

Using our strategy for on-page optimization.


We looked at the strength of Ganja Print’s competitors and used our strategy for determining how much content to write, we wrote 2,000 words of content with structured data such as a table and bullet points.


Using our backlink playbook, we built just enough backlinks to drive Ganja Print’s rankings and traffic through the roof.

Domain Migration

We had achieved over 30+ 1st page rankings we did not want to lose while migrating domains from to To ensure a smooth transition without any business impact, we:

  • Setup 301 redirects
  • Moved over SEO optimized content
  • Managed a phased roll-out approach by redirected the inner pages on first while leaving the home page up

This allowed us to rank both domains simultaneously for ‘custom bic lighters’


Between November 2016 and February 2018 Ganja Print achieved 51 1st page keywords, with 30% of those keywords ranking in the top 3 positions.



1st and 2nd page keyword rankings report:

custom lighter wraps1100
printed bic lighters130
custom clipper lighters1150
custom printed bic lighters150
custom bic lighter wraps1100
custom bic lighters small quantities1100
promotional bic lighters110
custom clipper lighter130
bic lighters colors220
custom bic lighter wraps2100
bic lighter wraps340
bic lighter colors3100
custom logo bic lighters320
branded lighters380
customized bic lighters4150
custom bic lighters wholesale480
lighter wraps440
custom bics450
customizable bic lighters520
customized lighters bic520
design your own bic lighter580
customize bic lighters690
make custom bic lighters610
printed lighters6150
bic lighter logo680
dab jars6150
bic custom lighters670
create your own bic lighter750
custom bic lighter7200
personalized bic lighter7150
bic lighters custom7150
printing lighters720
custom bic lighters72000
design bic lighter740
lighter printing710
custom logo lighter740
custom lighters bic8200
print lighters820
bic lighter custom830
custom bic8100
personalized bic lighters8200
custom lighter wraps8100
unique bic lighters850
customize bic810
make your own bic lighter840
personalized lighters bic850
how to make custom bic lighters910
custom lighters bulk950
how to customize bic lighters1040
customize your own bic lighter1030
imprinted lighters1010
1000 bic lighters1120
custom printed lighters11200
custom lighters in bulk1180
bic lighter art1160
lighters with logo1140
custom printed lighter1120
make your own bic1130
custom lighters wholesale12100
custom bic lighter stickers1230
lighters with logos1230
custom lighter labels1210
bic lighter design1220
custom design lighters1340
custom logo bic lighters1320
lightning bug branding1330
bic slim lighter1320
bic lighter brand1320
design your own bic1320
wholesale custom lighters1430
bic lighters designs1420
customized lighters wholesale1520
lighter art15200
bic design lighters1550
bic lighter colors15100
lighters logos1540
custom bic lighter wraps15100
create your own bic1620
transparent lighters1630
bic lighters colors1620
personalized lighters bulk1610
bulk custom lighters1720
how to make custom lighters1740
dab jars17150
custom lighters183900
cheap custom lighters1860
create bic lighter1920
how to customize lighters1950
custom lighter leash1960
logo on lighters1930
logo lighters19150
mini bic lighter dimensions2050
clipper lighter usa2030
lighter leashes bulk2030




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(206) 800-7756

500 Mercer Street, Floor 2, Seattle, WA