Do You Want More Traffic?

Meet GanjaPrint.com

GanjaPrint.com is a leader in custom branded cannabis related products for smoke shops and marijuana dispensaries. It’s founder, Patrick Woods has been running promotional product businesses since 2011 and has customers in all 50 states and in dozens of countries around the world.

The Challenge

The Ganja Print team has strong understanding from how to grow a promotional products brand from many years of executing on traditional marketing campaigns, but didn’t have the skillset in-house to execute on digital marketing campaigns. Patrick and company were reasonably sure people were searching for their products, but didn’t know how much opportunity search represented, or how to execute on a successful campaign.

The Results

GanjaPrint.com is built on WooCommerce, and we used our WooCommerce SEO playbook to execute the campaign.

Halfway through the campaign, Ganja Print changed its name away from its original name of 99centbics.com because BICs would not allow Ganja Print to sell products other than BIC lighters on 99centbics.com

Keyword Research

Our keyword research identified dozens of keywords related to ‘custom & ‘wholesale’ cannabis paraphernalia such as lighters, lanyards, jars, and more with tens of thousands of searches every month.

Each of these searches represented hundreds and thousands of dollars in revenue of bulk, branded merchandise.

The search volume combined with revenue numbers indicated that a successful campaign would deliver enough ROI to justify investing into search marketing.

Relevance

Our keyword research indicated we would need to optimize the home page, 7 product pages and 1 category pages to capture all the search traffic we identified.

Each landing page was optimized for the:

  • URL
  • Meta Title
  • Meta Description
  • H1
  • H2s

Using our strategy for on-page optimization.

Content

We looked at the strength of Ganja Print’s competitors and used our strategy for determining how much content to write, we wrote 2,000 words of content with structured data such as a table and bullet points.

Backlinks

Using our backlink playbook, we built just enough backlinks to drive Ganja Print’s rankings and traffic through the roof.

Domain Migration

We had achieved over 30+ 1st page rankings we did not want to lose while migrating domains from 99centbics.com to ganjaprint.com. To ensure a smooth transition without any business impact, we:

  • Setup 301 redirects
  • Moved over SEO optimized content
  • Managed a phased roll-out approach by redirected the inner pages on 99centbics.com first while leaving the home page up

This allowed us to rank both domains simultaneously for ‘custom bic lighters’

Results

Between November 2016 and February 2018 Ganja Print achieved 51 1st page keywords, with 30% of those keywords ranking in the top 3 positions.

 

 

1st and 2nd page keyword rankings report:

Keyword Position Volume
custom lighter wraps 1 100
printed bic lighters 1 30
custom clipper lighters 1 150
custom printed bic lighters 1 50
custom bic lighter wraps 1 100
custom bic lighters small quantities 1 100
promotional bic lighters 1 10
custom clipper lighter 1 30
bic lighters colors 2 20
custom bic lighter wraps 2 100
bic lighter wraps 3 40
bic lighter colors 3 100
custom logo bic lighters 3 20
branded lighters 3 80
customized bic lighters 4 150
custom bic lighters wholesale 4 80
lighter wraps 4 40
custom bics 4 50
customizable bic lighters 5 20
customized lighters bic 5 20
design your own bic lighter 5 80
customize bic lighters 6 90
make custom bic lighters 6 10
printed lighters 6 150
bic lighter logo 6 80
dab jars 6 150
bic custom lighters 6 70
create your own bic lighter 7 50
custom bic lighter 7 200
personalized bic lighter 7 150
bic lighters custom 7 150
printing lighters 7 20
custom bic lighters 7 2000
design bic lighter 7 40
lighter printing 7 10
custom logo lighter 7 40
custom lighters bic 8 200
print lighters 8 20
bic lighter custom 8 30
custom bic 8 100
personalized bic lighters 8 200
custom lighter wraps 8 100
unique bic lighters 8 50
customize bic 8 10
make your own bic lighter 8 40
personalized lighters bic 8 50
how to make custom bic lighters 9 10
custom lighters bulk 9 50
how to customize bic lighters 10 40
customize your own bic lighter 10 30
imprinted lighters 10 10
1000 bic lighters 11 20
custom printed lighters 11 200
custom lighters in bulk 11 80
bic lighter art 11 60
lighters with logo 11 40
custom printed lighter 11 20
make your own bic 11 30
custom lighters wholesale 12 100
custom bic lighter stickers 12 30
lighters with logos 12 30
custom lighter labels 12 10
bic lighter design 12 20
custom design lighters 13 40
custom logo bic lighters 13 20
lightning bug branding 13 30
bic slim lighter 13 20
bic lighter brand 13 20
design your own bic 13 20
wholesale custom lighters 14 30
bic lighters designs 14 20
customized lighters wholesale 15 20
lighter art 15 200
bic design lighters 15 50
bic lighter colors 15 100
lighters logos 15 40
custom bic lighter wraps 15 100
create your own bic 16 20
transparent lighters 16 30
bic lighters colors 16 20
personalized lighters bulk 16 10
bulk custom lighters 17 20
how to make custom lighters 17 40
dab jars 17 150
custom lighters 18 3900
cheap custom lighters 18 60
create bic lighter 19 20
how to customize lighters 19 50
custom lighter leash 19 60
logo on lighters 19 30
logo lighters 19 150
mini bic lighter dimensions 20 50
clipper lighter usa 20 30
lighter leashes bulk 20 30

 

 

CONTACT OUR EXPERTS

You have questions, we have answers. We'll follow up within 24 hours.

(206) 800-7756

sales@logicinbound.com

500 Mercer Street, Floor 2, Seattle, WA