See how we helped Ganjaprint grow from
scratch to 860 search visitors per month
GranjaPrint.com is a leader in custom branded cannabis related products for smoke shops and marijuana dispensaries.
Its founder, Patrick Woods has been running promotional product businesses since 2011 and has customers in all 50 states and in dozens of countries around the world.
Patrick and his team have a strong understanding from how to grow a promotional products brand from a years of executing on traditional marketing campaigns, but didn’t have the skillset in-house to execute on digital marketing campaigns.
Patrick and company were reasonably sure people were searching for their products, but didn’t know how much opportunity search represented, or how to execute on a successful campaign.
Strategy and Tactics
GanjaPrint.com is built on WooCommerce, and we used our WooCommerce SEO playbook to execute the campaign.
Halfway through the campaign, Ganja Print changed its name away from it’s original name of 99centbics.com because BICs would not allow Ganja Print to sell products other than BIC lighters on 99centbics.com
Our keyword research identified dozens of keywords related to ‘custom & ‘wholesale’ cannabis paraphernalia such as lighters, lanyards, jars, and more with tens of thousands of searches every month.
Each of these searches represented hundreds and thousands of dollars in revenue of bulk, branded merchandise.
The search volume combined with revenue numbers indicated that a successful campaign would deliver enough ROI to justify investing into search marketing.
Based on the keywords we identified as being highly relevant, we built 4 new collection pages and 9 product pages to capture all of the search traffic we identified.
Each landing page was optimized using our strategy for on-page optimization for:
- Meta Title
- Meta Description
We looked at the strength of Ganja Print’s competitors and used our strategy for determining how much content to write, we wrote 2,000 words of content with structured data such as a table and bullet points.
Between November 2016 and February 2018 Ganja Print achieved 51 1st page keywords, with 30% of those keywords ranking in the top 3 positions.
Search traffic rose from 0 visitors a month to 860 search visitors per month.