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What is SEO?

SEO, also called search engine optimization, is a method of getting your website to show up prominently when people run searches. Organic search is the number one way customers will discover your brand. It can result in more website traffic and more sales as people who find your products useful naturally gravitate to your website because it tops the list.

Clearly, people using search terms related to your brand already intend to buy products and services similar to your own. We can even look at the search terms people are using in order to figure out how close someone is to making a purchase. For example, someone looking for a bicycle who is searching using terms like “steel frame bike vs. aluminum frame” are at the very beginning of the buying cycle. The customer doesn’t yet know what the best product for them is or what they’ll ultimately end up purchasing. In contrast, someone searching brand names has progressed in the buying lifecycle and someone using a search query such as “buy bike model X” is at the end of the cycle and clearly knows what they want.

At Logic Inbound, our SEO experts understand how best to capture traffic during the various stages of the buying lifestyle. With a nuanced approach that looks at different behavior during each part of the cycle, we get your name high up in search results and direct traffic to your website. Our approach target the earliest stage of a customer’s research, when they want information and will spend more time on your website looking at your catalog.

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Our Approach as an SEO Agency in Denver

If you try to look for SEO tips on your own, you’ll face an avalanche of information and advice. This flood of information can be discouraging for people just getting started in doing SEO for their website. When there seems to be hundreds of different things to optimize for, where do you even get started?

Don’t worry. Out of those hundreds of SEO indicators, there are a crucial four or five that are worth focusing on.

Logic Inbound understands the difference between valuable metrics and white noise and that’s why we focus on the following indicators:

    • research
    • site structure
    • authority
    • relevance
    • content

We strive for effectiveness and efficiency in our work, aiming to deliver precise outcomes by staying focused. We understand that keeping our eye on the most important SEO metrics will produce better results than looking at 150 at once.

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Our Research

Your customers don’t think about SEO when they research products online; they just want to get what they need. Search happens naturally and therefore isn’t always obvious or intuitive. Despite the ambiguity, determining how the average person searches for something in Google is critical. It sounds far-fetched, but consider “Denver seo” and “Denver seo company,” two very similar search terms that can mean thousands more, or fewer, impressions. The discrepancy in search phrases may be tiny, but can mean the difference between dozens of visitors on your website and thousands.

This is why we do extensive research into exactly what people are searching for and how. Our research can reveal the ways real customers are naturally searching for products and services similar to yours and steer you toward the terms that will have the most impact for you. We believe this allows us to capture the maximum possible traffic and divert it toward your website. By positioning your website high in search results for targeted terms, we get more consumers clicking on your products.

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Structuring Your Site

A strong website with excellent structure and design is one of the most important factors in getting brand a higher rank in search results. Poor site structure will still result in a lower rank in Google. You may also find that your website doesn’t appear in certain searches where you’d expect it to show up. Higher traffic flow to traffic and more customers making purchases comes directly from strong site structure. A bullet pointed list of simple information can improve site structure tremendously and help get information to visitors. That’s why we make site structure a core tenant of our approach to SEO.

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Authority Building

Authority building is the act of sending high quality backlinks from sites that Google considers to be highly authoritative. In building authority, we can link internally to your website, but also try to link outside it to other helpful websites. We understand how text and links interact to build your website’s authority in Google’s eyes so that it places higher in searches. Our strategies here include internal links that not only lend authority but also move users through your websites, as well as external links that are relevant to your content.

Google values authoritative websites with links much more highly. It places your website high up and gets users who might not have visited clicking through your content. These authentic impressions are a great way to also build trust with an audience of new customers. Brand loyalty naturally follows from being ranked highly in Google as an authoritative website. Our efforts to improve your authority on a topic have benefits that go beyond just SEO. Consumers of all sorts crave powerful and tailored information that is relevant to their interests, needs and curiosity.

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Relevance

It sounds sounds, but the pages that make up a website get closely analyzed by Google. This is great news for you, as it makes it more possible to outrank websites that are technically stronger and more authoritative on any given search query. Think of it this way: It is a much more manageable task to make a single super strong and optimized page than try to compete head to head with a big brand’s whole website.

That’s where we come in, offering content that is focused, search relevant and powerful. Don’t be content to rank lower than your competition when we can help lift your website up to the top of search results with other, stronger websites. We know how to root out which search terms are the most relevant to your brand, as well as the most powerful in search results. But we look at more than just the search terms people are using online. We want to make our work relevant to you and your brand. Good content means higher rank, while junk content does little more than clutter up your website. That’s why we take this aspect of our approach so seriously.

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Creating Content

If every other factor is perfectly implemented to optimize Google search results, content would still be the absolute most important factor in search engine ranking. Nothing will get you results the way content will. A big brand may have a more widely known name or logo, but you can easily outrank them through your content.

We can produce content that is optimized for your brand and SEO approach. Some keys to getting the best content includes structuring that content and providing more information than competitors. And we put it into practice for ourselves, too. If you were to research “Is Shopify safe?” or “contact Instagram support” you would end up at our website rather than the sites of those well-known brands. We wouldn’t recommend any techniques we wouldn’t use for ourselves and we have seen with our own content how well long, structured, robust content can raise the rank of a website competing with other brands.

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Why Should You Trust Us for SEO in Denver?

At Logic Inbound, we take pride in the expertise and results we can offer all our clients. Whether you are a massive company or a small startup, we can work with you to produce SEO content that will improve your search ranking. {Here are just a few of the reasons we are so confident in our work:

  • We work with some of Denver’s most innovative brands
  • Our own site is ranked is on the first page of Google for 600+ keywords
  • We see over 20,000 visits a month from Google|

We backup our work with real results, including:

  • Working with innovative Denver brands
  • Getting our own site onto the first page of Google results for more than 600 keywords
  • Getting more than 20,000 visits from Google per week|

Here are some of the ways in which we have excelled in the field of SEO:

  • We work with innovative brands in Denver
  • We have gotten our own company website onto the first page of search results for 600+ search queries
  • Our own website gets more than 20,000 visits a month from Google

We have gained clients as we’ve grown. Our clients include law firms and major retailers, all of whom have seen better search results through our approach. It doesn’t matter what product or service you specialize in; our techniques will work for your SEO needs. We’ve worked for a range of industries and know how to tailor our approach for whatever your brand calls for.

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SEO Agency vs. SEO Consultant:

Logic Inbound is an agency of SEO experts, rather than a single consultant. What exactly are the benefits of an agency over a consultant?

For one thing, an agency is a team. When you work with a team, you are sure to find people who understand your products and services, as well as your SEO needs. Better results come out of teams who can share their knowledge and skills while working together. A consultant might be an expert, but they are also a single point of failure if something goes wrong. At Logic Inbound, we believe our team can produce superior SEO results.

Often, consultants are only consultants because they have not yet gained the skills to grow their business into an agency. The downside to working with a consultant is that they have a very limited scope because they can only take on enough work for one person. This isn’t the case for a team. Teams can expand their capacity by sharing work across team members. At Logic Inbound, we have a team that shares skills and specialties to come up with methods that work for our clients.

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The Difference Between Consulting and Implementation

SEO consulting leads to SEO implementation when we advise clients. Consulting and implementation overlap but produce different results. Positive results often flow from mixing both of these approaches. A specific client’s needs and personality will determine which path we think is best for consulting and implementing. It can be a weight off your shoulders to allow us to take over during the implementation stage. When we implement on our strategies, you will be able to measure the success of our methods yourself.

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What is Consulting?

SEO consulting is a process of careful examination of trends, competitors and goals.

It includes the following approaches:

    • Researching keywords
    • Your website’s structure
    • Building authority
    • Being relevant
    • Creating content

We base our strategy around research into all of these factors as they relate to your website. Our consultation is not meant to dictate, but rather to be a collaboration. Early on, the research we do should show you your own website with new insight and clarity. You might find that your website is really lacking in content, but has a strong structure backing it up; or you could realize that it’s keywords that are hurting your search relevance more than other factors.

Eventually, you’ll take the wheel again. Next, you might feel energized to implement strategies yourself based on consulting with us. There are some who are willing to do restructuring and content writing in house once they have a clear direction. Take the information that we provide through our analysis and make it your own by implementing it on your own. You have insight on your brand that no one else in the world has, so you may be the best person to speak on it.

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Implementing the Strategy

Implementation isn’t right for every brand or every team. Many of our clients also hire us for SEO implementation, as well as consulting. An SEO implementation from us is the next step after a consultation, putting in place the methods we discover.

Some of the things we can do during the implementation phase includes content creation and research on what is working for similar brands to your own. Some of our implementation efforts include:

    • Content creation
    • Article writing
    • Page and content restructuring
    • Keyword research
    • Reporting on progress and success

You won’t need to wonder; we provide reporting during our process that shows if you’re getting more traffic or improving search ranking. We use SEO strategies that are more robust than just researching. At Logic Inbound, we use SEO methods that result in powerful, measurable results for your website and brand.

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Featured in

“Logic Inbound’s team of developers played a key role in assisting us with a huge site transfer. Their team worked fast, efficiently, and with clear communication. They met all deadlines and completed all tasks assigned to them. I was grateful for their transparency and ability to bring our ideas to life. Thank you logic Inbound for your help. We couldn’t have done the work without you. We will be using your services again in the future.”

Senior Designer
APlaceForMom.com
https://www.aplaceformom.com

 

“I continually get responses from my clients who I have referred to Logic Inbound that they’re very thankful that I’ve referred them over to you, as well as a client myself there’s such a level of transparency in the work that you guys do for us that allows us to really focus on what’s important to us and what’s going to drive our business forward!”

Chris Lollini
Founder of Reputation Igniter

“Relationships are earned for me. I don’t trust anybody right at the beginning. I take that approach with any vendor I bring in, which is to work with them on a probationary period. Over that time trust and credibility are earned and built. I can tell you one of the essentials of my business is digital and I wouldn’t even take calls on digital anymore because look, I’ve got the best I’ve found so I’m not even interested in interviewing other people anymore.”

Dave Biehn
Founder of Dave Biehn Marketing

“I’ve tried working with probably 7 different SEO companies at this point. Some of them were better than others, but none were in the same league as Logic Inbound”

Pia Larson
Owner of Fingerprint Marketing