⭐⭐⭐⭐⭐

“Of all the consultants and agencies I worked with over the years, Logic Inbound has produced quicker, more consistently, and I consider them the most important part of our marketing and tech team.

They paid for themselves again and again with the savings on ads along with the improved quality of our customer leads. I rarely write reviews but I couldn’t resist recommending the Logic Inbound team.”

~ Deborah Weidenhamer, Sunridge Medical Center. 

Overview

• Client: Sunridge Medical Center
• Industry: Integrative Oncology & Alternative Cancer Treatment
• Website: sunridgemedical.com
• Annual PPC Investment: Over $1,000,000
• Engagement Level: Enterprise-grade paid search strategy across Google Ads and Microsoft Advertising
• Point of Contact: Deborah Weidenhamer
• Primary Goal: Reduce ad waste, improve lead quality, and rebuild trust in paid search.

Sunridge Medical Center was spending upwards of $1M/year on Google Ads but experiencing:

• High cost per lead with unclear attribution.
• Underperforming campaigns flooded by irrelevant search terms.
• Inconsistent tracking and reporting, complicated by multiple gtags and improper conversion settings.
• Internal skepticism, particularly from decision-maker Dr. Gio Franco, about the effectiveness of paid search.
• Lead filtering issues at the receptionist level, harming sales team efficiency.
• Frequent campaign changes and mismanagement by Google reps, creating churn and trust gaps.

Before & After: Sunridge Medical’s Paid Search Transformation

1. Strategic Reassessment & Relationship Building

After a competitive interview process with six agencies, Deborah chose Logic Inbound for our thoughtful, diagnostic approach. We prioritized understanding her business over selling services. This tone set the foundation for a close, collaborative relationship.

2. Paid Search Audit & Campaign Cleanup

• Identified $10,500+ in wasted spend from irrelevant search traffic.
• Removed auto-applied recommendations and excessive automation introduced by previous reps.
• Structured a proper negative keyword strategy, filtering out competitors like “City of Hope” and procedures like “ER” or “MD”-type searches.
• Shifted from Smart Campaigns to more controlled, structured campaigns.

3. Rebuilding Campaign Infrastructure

• Developed a three-month pilot campaign strategy.
• Implemented daily reviews of search term reports and conducted campaign-specific keyword exclusions (e.g., “prostate” in breast cancer ads).
• Used site link extensions like survivor stories to better target and engage high-intent patients.
• Added dynamic ad targets to match landing pages for more relevant messaging.

4. Conversion Tracking & Analytics Refinement

• Diagnosed and consolidated duplicate gtag issues.
• Proposed integration with tools like CallRail or GoHighLevel to better capture desktop conversions (previously undercounted).
• Implemented account-level goals for call conversions and standardized naming conventions to reduce confusion.

Quantitative Wins

• Lowered overall ad spend by over 25% – bringing the annual budget from up to $1M down to under $600k without sacrificing results.

• Cut cost per qualified lead by 50%+ across key campaigns, like Stage 4 Cancer and Breast Cancer.

• Boosted ad efficiency, replacing wasted clicks (>$10k/month in irrelevant traffic) with high-intent search terms.

• Achieved budget stability within the target range of $40k–$50k/month, down from peaks of $70k–$80k/month.

• Improved conversion tracking accuracy, surfacing insights across mobile and desktop.

Qualitative Gains

• Stronger internal alignment between Logic Inbound and Sunridge’s leadership team.