Tutorial: Finding Evergreen Content Topics With SEO Power

Content marketing has taken the world by storm. In order to constantly publish valuable content that will bring more people to your website you need to think of evergreen topics to write about. With this quick guide you’ll become an instant idea machine for evergreen content writing.

What is Evergreen Content?

Content marketing is one SEO technique that’s proven to be a steady performer. It seems relatively immune to changing algorithms and policies, and it definitely gets results. It can be tremendously challenging to come up with all the content – all the raw ideas – you need to implement this kind of SEO. In this post and the associated video, we’ll show you a super easy strategy for generating great topics that you know are going to help your search rankings.

Examples of Evergreen Content

  • This article “Evergreen Topics to Write About
    • Every year people will continue to write new content, and all of the information in this article should be valid for at least 3-5 more years
  • Best LinkedIn Headline Examples
    • As long as LinkedIn still has headlines this article will continue to be relevant.
  • What is a SERP
    • SERP is an industry standard acronym, so this article will be evergreen for a very long time
  • What is eCommerce Automation?
    • This is another article which explains a word, idea or concept that probably won’t be changing for a long time. The specific examples inside the article might seem old 5 years from now, but the overall idea of the article is still valid for a long time.

Examples of Opportunistic, Time-Sensitive, or Non-Evergreen content

  • Best Instagram Bot 2017
    • Instagram is constantly banning bots and changing how their website works. This article might be outdated a year from now. We either update it every year or write a new one for 2018 etc.
  • New Google Update – Reviews from the Web
    • This article is a news story covering a Google update. We could convert it into an evergreen article by changing it to be “How to Show Reviews from the Web in your Google Knowledge Box” or a similar guide.
  • How to Manage Multiple Shopify Stores
    • Shopify makes update to their platform all the time, so the screenshots and guide we wrote might be outdated next year. It’s hard to say for sure. Some shopify guides from 4 years ago are still valid today, so it really depends on how they change their platform

There’s more to content marketing than just having a general idea and a catchy title. You need to know exactly what people are searching for in order to rank your evergreen content more quickly on Google.

Ahrefs.com is a great tool for quickly finding new evergreen topics to write about. It’s a paid tool, but it’s well worth it for any content marketing or SEO company. Hayk explains how to use this tool in the following video.

Evergreen Content Ideas

Hayk from Logic Inbound shows how you can find lots of quality evergreen content ideas in only a few minutes.

What are the Benefits of Evergreen Content

To expand on what we discussed in the video, an evergreen subject is one that will always be of use to content readers who are interested in it. Staying away from seasonal, date-specific, or time-sensitive subjects gives your content a longer useful lifespan.

Evergreen principles can be applied to virtually any subject if you get a little inventive. For example, a blog post about why Toyota’s 2016 models are great? Not evergreen. A blog post about why Toyota tends to make great cars? Timeless!

Evergreen Keywords

Coming up with decent evergreen subjects isn’t always easy. Our video showed you how a powerful tool like ahrefs Keyword Explorer can deliver insightful data on search volume and SEO competition for long-tail keywords.

To quickly filter out your list and only narrow down to informational evergreen keywords, there are a few terms you can search with. To zero in on fertile content ideas, you can use these common evergreen informational words to narrow your search:

  • how
  • what
  • when
  • where
  • why
  • who
  • guide
  • tips
  • tutorial

You’ll build your own list over time, as you do more and more of this kind of research.

The beauty of this brainstorming system is that you’re using objective information on optimization potential to select keywords that make – without any real modifications – perfect topics for strong content. You have the idea you need to write about and you already know that creating the necessary content will have a real SEO benefit.

Hitting Lots Of Low-Hanging Fruit

Running a search like this will show you plenty of low-hanging fruit: Keywords that aren’t searched for often, but that feature very little competition. These are worth pursuing in a broad content marketing strategy because it won’t take much effort – perhaps two or three good pieces of content – to completely own the top spots for that keyword.

Look at keyword difficulty and search volume. If you find something that many people are searching for, with a low difficulty score, then you could probably rank pretty quickly for that topic.

Adding Quality To Evergreen Topics

Searching for content subjects like this should make it easy to build a promising list of long keywords that are also very usable starting points for content pieces. Just remember to take the time to flesh those starting points out properly. Content marketing is always more effective when you go the extra mile to “wow” your readers.

Nothing could be more heartbreaking than identifying a promising topic and then slapping together a subpar piece of content to try and capture it – and failing. You don’t want to go to all the effort necessary to generate unique content and wind up with the Internet’s fourth-best blog post on your subject. A good piece of informational content plants your flag on the keyword you’ve identified. Make that content as strong as possible so that your hold on the keyword is solid.

Evergreen Writing Guide

This tutorial is just a quick guide on finding topics to write about. You should also learn about how to actually rank the content on Google. What kind of links should you have to your articles? We’ll cover links for content in a future article.

If your website is already very powerful, then the internal links within your site will be enough to get it indexed on Google. At that point you might already rank for the exact title of your post.

Brainstorming up ideas that actually have SEO potential is just the start when it comes to doing content marketing right. In future posts, we’re going to talk about how to combine content with links – not just inbound and outbound links, but also internal ones. Subscribe to our video series and check back here for more helpful marketing tutorials!

 

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