“Reviews from the Web” — Google now shows reviews from facebook and other websites in search results

by | Sep 13, 2016 | 0 comments

When searching Google have you ever noticed a box with information show up in the results? That’s called a Knowledge Panel, and it contains all kinds of useful information.

Google added a new section to this panel called “Reviews from the web” last week. That makes it even easier for users to find relevant reviews from multiple sources.

Ronnie Falcon a product manager at Google explains “Reviews from the web” on Google’s webmaster blog:

Google’s official explanation of the new feature.

Available globally on mobile and desktop, Reviews from the web brings aggregated user ratings of up to three review sites to Knowledge Panels for local places across many verticals including shops, restaurants, parks and more.

Read entire article here…

The Google article does a good job explaining what the new feature is, but doesn’t go into specifics. How does Google determine which review sites to display to the user?

We don’t know much yet, but according to Greg Sterling at Search Engine Land. Google has stated that the order of reviews is determined by relevance.

Order of “Reviews of the web” determined by relevance.

The order will be determined by “relevance” Google told me. Reviews from the web will appear across numerous local verticals, according to Google.

Read entire article here…

Even though we don’t know for sure how review sites are chosen. We’re assuming they use an algorithm like the one used for normal search engine results.

The panels, for the most part, remain the same appearance wise. The only difference being the “Reviews of the web” section. We outlined the new section in the image below.

google reviews from the web example car dealership

google reviews from the web example car dealership

Of course the mobile version has some minor differences, but is mostly the same.

google reviews from the web mobile example

google reviews from the web mobile example

Image courtesy of Google

As you can see, this is prime real estate for third party review websites. If you manage to become one of the three shown it would surely mean a boost in organic visits.

Want your website to be eligible for this prime real estate? You need to start by using review snippet markup on your site, and be following the review snippet guidelines. It’s also recommended you use local business markup to help Google match reviews.

Google pushed a similar update last month called “Critic reviews.”

“Critic reviews” adds snippets of, well, critic reviews to the panel. This update was met with criticism by review giants like Yelp, and Tripadvisor.

The CEO of Yelp, Jeremy Stoppelman Tweeted:

Jeremy Stoppelman believes Google is using these updates to push down competitors review websites. In favor for its own review website “Zagat.”

From our understanding websites like Yelp were not specifically excluded from “Critic reviews.” They just didn’t have the required markup mentioned earlier. Any review website can ask for inclusion as long as they follow the markup and guideline rules.

That pretty much covers Google’s newest Knowledge Panel update. Keep your eyes open, Google may have something else in the works.

Follow Logic Inbound on Twitter to stay up to date with all major Google changes, we’ll be writing about more soon.

 

Click Here to Book a Marketing Strategy Session

Ideal Length Of A Blog Post  (To Grab Position #1 in 2021)

Ideal Length Of A Blog Post (To Grab Position #1 in 2021)

For a long time, my agency never really had a clear answer to "What the ideal length for a blog post should be?". If you do research online you’ll see multiple different answers. Some of the sources even contradict each other. Other sources represent outdated...

7 Ways To Track Your SEO Performance And Drive Better Results

7 Ways To Track Your SEO Performance And Drive Better Results

Developing an effective SEO strategy involves a lot of different factors and “moving parts”. Most of the time, strategies need to be refined over time in order to achieve the best results. In order to know what to change about your strategy, you need to know which...

Best Ecommerce Platform for Your Business

Best Ecommerce Platform for Your Business

Shopify or BigCommerce? Wix or Volusion? We compare some of the most popular hosted ecommerce platforms and give our recommendation ones that provide great value to small businesses.

0 Comments

Trackbacks/Pingbacks

  1. “Reviews from the Web” — Google now shows reviews from facebook and other websites in search results | Logic Inbound - […] post “Reviews from the Web” — Google now shows reviews from facebook and other websites… appeared first on Logic…

Submit a Comment

Your email address will not be published. Required fields are marked *

Wix vs Shopify: Which is Better for Making an Online Store?

Confused about Wix vs Shopify? We take an in-depth look into the features, pricing and more of these popular store builders, to find out which one will work best for your needs. Wix and Shopify are extremely popular ecommerce products that are used to create online...

How To Find Instagram Influencers | Who Has the Most?

Learn how to become an Instagram influencer and how to use other influencers to promote your products and business.

10 Must-Have Features for a Website to Kick-Off Your Small Business

Written by Katherine Crayon, copywriter reporting on tech news and all aspects of the web design industry. Anyone looking for more inspirational posts, tips and advice or simply the latest industry news, meet her in person on G+ and Twitter. It's difficult for small...

Increase Blog Post Rankings With These Simple Tips

So you’ve been writing beautiful blog posts for a few years and now you need them to rank. You’ve got answers to questions, and people searching the internet should find you first, right? Right! Let’s talk about how we can rank blog posts. As of late, I’ve written and...

WooCommerce Pricing – Overview of the Costs Involved

Can you create a WooCommerce store for free? Far from it, a WooCommerce store can in fact be quite expensive to launch. In this article we’ll break down the various costs involved in running a professional WooCommerce store.

Why Did Facebook Start a War on Ad Blockers?

All about Facebook’s war on ad-blockers, and what it means for desktop users of the social networking behemoth.

What is Spotify Ad Studio?: Self-Serve Ads Platform For Brands That Makes Advertising Easy

Learn all about Spotify Ad Studio and how to use it to create successful voice ad campaigns.

Shopify Amazon Integration Expansion: What You Need to Know

Shopify and Amazon announce deeper integration between their systems, giving Shopify users a greater choice of products to sell from. Read on to learn more about this exciting development.