5 Highly Effective Call to Action Ideas for Your Website CTA!

by | Oct 9, 2018 | e-Commerce, Guest Post | 0 comments

“Act now, and save 30% off your order!” Click here.

This is just one simple call to action example. The call to action marketing tactic appears on website homepages, inside stores, in company newsletters, social media, and even spam emails.

What is CTA or Call to Action

The answer is simple: A ‘call to action’ or better known as a CTA is just simply a call for you the consumer or viewer to immediately act upon something that is being offered to you. You see them all the time on websites across the internet. Here are just a few common CTA’s that you could use on your website.

Call to Action Examples and Ideas

  • Click Here
  • Learn More
  • Call Today
  • Take a Tour
  • Sign Up
  • Subscribe Now!
  • Get Started
  • Donate
  • Give (INSERT COMPANY NAME) a Try
  • Contact Us

And this is still not a comprehensive list! 

Although some CTAs can appear as simple links, you or your designer need to find a way to catch the users’ attention almost immediately upon arrival to your website. Do your best to make it big, obvious, colorful, and have the understanding that if people aren’t clicking on it, it needs to change! Here are a few examples of CTAs that we have found to be effective:

Get Started or Sign Up Now Button

Due CTA

The above homepage is taken from a startup SaaS company called due.com. They are revolutionizing the way we integrate invoices with a simple, easy-to-use platform. Their business model is successful when a user goes onto the website and tries the software out, getting a good feel for the website and ultimately using the product to send an invoice.

No matter what page you go to, you will see a call to action that says “Try Due for Free” or “Get Started.” This is important because it catches the user’s eyes multiple times as they decide whether they’re interested, asking them the question at multiple steps of the marketing funnel.

When creating a CTA for your own SaaS company, it’s important that no matter where your CTAs are, they are prominent on the website. It must be easy for the users to sign up for whatever it is that you’re selling.

Watch Video Call to Action

Boomerang CTA

When the socially-conscious shoe company Tom’s first started their incredible journey to fame and success, they were just a normal shoe company. When Tom’s founder Blake Mycoskie first traveled to Argentina, he was obsessed with helping those who were not fortunate enough to have shoes.

He traveled for months to determine how he can solve this problem. Throughout the entire trip he documented the whole thing by taking pictures so one day he could share the story of Tom’s.

When he came back to the United States, he sat down with a group of friends and showed everyone the shoes that he’d like to create. When he just showed the shoe itself, no one really cared. They passed the shoe around the table, with little to no enthusiasm. But the minute that he took out the photos that he took during his journey, his group of friends were immediately “bought in.”

The call to action “Watch Video” allows your users to be “bought in” to learn your why. As you know, storytelling is important. Due to the engagement power of video, it’s essential to not only incorporate it but to use it to explain why you’re doing what you’re doing.

Visit Site Button

Legend of Zelda CTA

See the “Visit Site” button? That’s an example of a call to action, and it’s displayed on the home page of Nintendo’s website. They’re advertising the recently released purchasable downloadable game content (“DLC”) for The Legend of Zelda: Breath of The Wild, and as an avid gamer myself, I’m interested in finding out more about the new content that was added to the game. Nintendo made it easy to click the button to learn more about what was included.

“Visit Site” is a simple yet effective CTA to drive potential customers forward through the purchasing process while they want to learn more information.

Cooper's Ferry Partnership CTA

For non-profits, it’s essential to not only share your story but to also raise awareness about your cause. For this website in particular, the “Donate Today” or “Donate Now” buttons are highlighted with a heart to differentiate each navigation item on the website. As you hover over the call to action with a mouse, it also animates slightly to give the user that extra feel of responsiveness to move forward in clicking “donate.”

By adding the highlighting and animation onto the website, they have seen an increase in donations of 30% within the first week of launch!

Call to Action Ideas – Phone Number

Hardenbergh CTA

If you’re a small business or organization that is dependent on leads/sales, it’s important to make it crystal clear how your customer can get in touch with you. This insurance organization relies heavily on getting calls and quotes. This design was created to give the user options to do what is needed for them in that moment. The phone number call to action gives the user one click to reach a sales rep. With the Get a Quote call to action, it takes the user 2 clicks to obtain a quote.

Creating less friction allows the potential customer to submit a quote with ease and gives them fewer opportunities to leave the process once they’ve followed the call to action. Professional web design and conversion rate optimization services can ensure that a website reduces these friction points as much as possible.

Calls to action are essential to a business’s success particularly if that organization is investing in digital marketing. It’s important to have a call to action featured prominently on your website or landing page. It’s also critically important to reduce amount of friction to convert the users.

As stated in this article, there are different types of CTAs. Use them wisely, think about what it is you want your customers to do, tell a story and make sure your copy is well thought out.

About the Author 

Johnathan Grzybowski is the co-founder of Penji, a dependable on-demand design service that helps marketing teams receive custom design at an affordable monthly cost. Johnathan also runs a podcast that helps entrepreneurs who may be temporarily blind in business to become profitable. Check out a recent episode of The Blind Entrepreneur Podcast for posts every Monday.

Click Here to Book a Marketing Strategy Session

Hunter.io Review

Hunter.io Review

We do a significant amount of outreach everyday here at Logic Inbound, so I’m always on the lookout for tools that will make that a little easier. Being a digital marketing agency focused on healthcare clients, we reach out to hundreds of doctors every month, and with...

7 Etsy SEO Tips to Help Your Products Get Found Quickly

7 Etsy SEO Tips to Help Your Products Get Found Quickly

You've probably heard about SEO before, and if you're reading this article, chances are you know its benefits and application. But, do you know how to effectively apply an SEO strategy to your Etsy shop? Well, not everyone does, and we are here to change this! A good...

Best Free Invoice Templates: Rated!

Let’s face it: invoicing is time-consuming, frustrating and sometimes even cumbersome. Perhaps it’s because of laziness on our part that we haven’t really researched more convenient solutions than your average Excel spreadsheet or worse, a Word file. The end of month...

How To Avoid 9 Ecommerce Website Design Conversion Killers

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” - Jeff Bezos (Founder of Amazon.com) E-commerce entrepreneurs can never take customers for granted as a single design mistake can kill their sales and hurt...

The Best Shopify T-Shirt Fulfillment Apps in 2019

Start a successful ecommerce business selling t-shirts using a Shopify t-shirt fulfillment app.

Side Project Sunday

Learn about why Logic Inbound routinely launches exciting side projects and ventures.

BAMF Media: How To Break The Internet

We interview the founders of BAMF – Josh Fechter & Houston Golden, some of the best growth hackers in the world.

How to Download and Save Instagram Photos on PC, Mac, iPhone, & Android

Fancy downloading a great image from Instagram? Other than ‘saving’ it or taking a screenshot, there’s not really much you can do to actually download the image file. In this post we’ll show you how to download an Instagram image on Windows, Mac, iOS and Android.

WooCommerce Plugins: Free, Premium, Best, and Top Plugins

With thousands of plugins to choose from, WooCommerce users certainly have no shortage of options. But which plugins are the best? Which plugins should every WooCommerce site have? In this roundup, we list the essential WooCommerce plugins – both free and paid – that every Woo site owner should have.

Wix Vs Squarespace: Which Platform Is Right for Your Business

We compare Wix and Squarespace to find out which one is best for designing and developing a new website.

Geofencing Guide — The Wave is Coming — How to Ride it to Success

An introduction to the exciting world of location-based advertising.

The ULTIMATE Guide to Managing Multiple Shopify Stores in 2019

Having trouble managing several Shopify stores at once? Read this guide to find out actionable tips that make managing multiple Shopify stores easier.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Shopify Plus Pricing – An Analysis of Shopify Plus Cost

Shopify Plus is an enterprise version of the popular Shopify ecommerce platform. However, pricing details for Plus are surprisingly scarce. In this article we’ll reveal how much it costs to operate a typical store running Shopify Plus.

Shopify Support: All About Where You Go for Help with Shopify

Learn all the ways you can get in touch with Shopify’s excellent customer support personnel!

Which Keyword Research Tool Has The Best Customer Service?

Keyword research tools tend to be quite expensive, so it’s important for you to expect great customer support in return. But which keyword research tool has the best customer support? Read on to learn about our impressive (and amusing) experience with our favorite support team.

Wix Vs Squarespace: Which Platform Is Right for Your Business

We compare Wix and Squarespace to find out which one is best for designing and developing a new website.

WooCommerce Subscriptions: Best Subscription Plugins for Woocommerce

Do you want to start offering subscription products on your WooCommerce store? By default, this functionality is absent in WooCommerce. However with the right subscription plugins, you can offer any kind of subscription-based products. Find out our recommendations for best WooCommerce subscription plugins.

Increase Blog Post Rankings With These Simple Tips

So you’ve been writing beautiful blog posts for a few years and now you need them to rank. You’ve got answers to questions, and people searching the internet should find you first, right? Right! Let’s talk about how we can rank blog posts. As of late, I’ve written and...

Wix vs WordPress: Building Your Website on the Right Platform

Wix vs WordPress, a comparison guide to help you choose the right e-commerce platform for your business.

WooCommerce Shortcodes – A Comprehensive Guide to Using Shortcodes

Get ready to learn how to use one of the most useful features WordPress has introduced. In this post we will be discussing WooCommerce shortcodes. You can now create unique eCommerce pages on your site, adjusting the visuals and functional arrangement like never before.