What is Spotify Ad Studio?: Self-Serve Ads Platform For Brands That Makes Advertising Easy

by | Sep 29, 2017 | 0 comments

Spotify has two primary sources of revenue. The first moneymaker is advertising that plays between streaming songs for free users. The second is a premium subscription service that charges a monthly fee to remove the ads and gain access to various other audiophile features.

Previously, Spotify made most of its advertising income through direct ad sales working with larger companies.

Their new Spotify Ad Studio aims to make advertising on Spotify accessible to as many people as possible while minimizing the steps needed to get an ad ready to go.

Previously, it was only accessible to a select few bands and organizations while it was being tested. Now it’s ready for automated use by brands both big and small.

How much does Spotify Ad Studio cost?

Campaigns using Spotify Ad Studio can be made for as little as $250.

The availability of low-budget campaigns combined with hyper-specific targeting techniques means that even small- and mid-size businesses have the ability to create and implement ads on Spotify.

How can I target my Spotify Ad Studio advertising campaigns?

In addition to the “standard” social platform targeting metrics like location, age, gender, and activity level, Spotify can target users based on musical taste and whether they’re on desktop or mobile.

Our take is that this amplifies the power of Spotify Ad Studio by allowing users to translate deep understanding of their customers into a low cost, high conversion campaign.

Compare that to standard radio advertising, which can end up blasting loud ads about tattoo parlors to 43-year-old soccer moms, and it quickly becomes clear the advantage that Spotify has over the old-guard competition.

Are you trying to explore new ways to advertise your e-commerce business? Check out our various e-commerce platform guides and resources

How many people use Spotify? How wide is the reach of a Spotify Ad Studio campaign?

Spotify recently achieved 140 million active users in a single month. Considering they gained over 40 million in just one year, Spotify is in a dominating position in the music streaming space.

How many of those people you’ll reach with a Spotify Ad Studio campaign, however, is related to how much money you put in.

Anyone considering using Spotify Ad Studio would be best served by thinking less about overall reach and more about who they actually want to reach in the first place.

Much like Facebook’s programmatic ad platform, identifying under-leveraged demographic traits common to your customer will be the best way to succeed with Spotify Ad Studio.

Want to see how your competitors are targeting their Facebook ads? Take a look at our guide on “How to Spy on Your Competitor’s Facebook Ads“. 

Screenshot 2017 09 27 at 12.21.42 PM

Source: https://adstudio.spotify.com/

 

How do I track results with Spotify Ad Studio?

Spotify Ad Studio comes equipped with a self-serve dashboard that will report back on a large number of typical digital marketing metrics related to the success of your campaign.

I don’t know how to make an audio ad! Can I still use Spotify Ad Studio?

It doesn’t matter if you don’t know how to make an audio ad. You don’t have to do any of the creative work besides providing a script. Spotify takes care of the voiceover work and the music for you.

We hope this Spotify Ad Studio introductory guide was useful to you. Let us know in the comments if you liked it or if you have ideas of how to improve upon it!

 

Click Here to Book a Marketing Strategy Session

Best Ecommerce Platform for Your Business

Best Ecommerce Platform for Your Business

Shopify or BigCommerce? Wix or Volusion? We compare some of the most popular hosted ecommerce platforms and give our recommendation ones that provide great value to small businesses.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

How to Market an App Before Launch

A successful app launch requires a bulletproof marketing strategy. Without the right marketing techniques, your app will fail to gain attention, which might as well be its death sentence. Learn how to devise a winning strategy to launch your next mobile app project.

Native Ads are Taking Over, and Every Publisher Wants More

Learn how companies such as news publications are growing their revenues with the help of native advertising.

The Best Instagram Bot in 2017

Why Did Instagress Shut Down? In the past, Instagress was the go-to method for automating follows, likes and comments on Instagram. It was able to claim the spot as the previous best Instagram bot through a simple and intuitive interface. It was so easy that any...

How long should a blog post be in order to rank on the first page of Google?

The length of your blog post can have a direct effect on its search rankings. Find out exactly how you can determine the ideal word count for your blog post to help it perform better in SERPs.

Wix vs Weebly: The Best Option for Creating Your Own eCommerce Website

Figure out whether Weebly or Wix is right for your business.

Best Coworking Spaces in Seattle

A new way to work – learn about innovative and exciting coworking spaces in Seattle.

Wix vs WordPress: Building Your Website on the Right Platform

Wix vs WordPress, a comparison guide to help you choose the right e-commerce platform for your business.

2018 Digital Marketing Statistics and Trends

Learn about the latest and greatest digital marketing trends with our comprehensive guide.