Spotify has two primary sources of revenue. The first moneymaker is advertising that plays between streaming songs for free users. The second is a premium subscription service that charges a monthly fee to remove the ads and gain access to various other audiophile features.
Previously, Spotify made most of its advertising income through direct ad sales working with larger companies.
Their new Spotify Ad Studio aims to make advertising on Spotify accessible to as many people as possible while minimizing the steps needed to get an ad ready to go.
Previously, it was only accessible to a select few bands and organizations while it was being tested. Now it’s ready for automated use by brands both big and small.
How much does Spotify Ad Studio cost?
Campaigns using Spotify Ad Studio can be made for as little as $250.
The availability of low-budget campaigns combined with hyper-specific targeting techniques means that even small- and mid-size businesses have the ability to create and implement ads on Spotify.
How can I target my Spotify Ad Studio advertising campaigns?
In addition to the “standard” social platform targeting metrics like location, age, gender, and activity level, Spotify can target users based on musical taste and whether they’re on desktop or mobile.
Our take is that this amplifies the power of Spotify Ad Studio by allowing users to translate deep understanding of their customers into a low cost, high conversion campaign.
Compare that to standard radio advertising, which can end up blasting loud ads about tattoo parlors to 43-year-old soccer moms, and it quickly becomes clear the advantage that Spotify has over the old-guard competition.
Are you trying to explore new ways to advertise your e-commerce business? Check out our various e-commerce platform guides and resources.
How many people use Spotify? How wide is the reach of a Spotify Ad Studio campaign?
Spotify recently achieved 140 million active users in a single month. Considering they gained over 40 million in just one year, Spotify is in a dominating position in the music streaming space.
How many of those people you’ll reach with a Spotify Ad Studio campaign, however, is related to how much money you put in.
Anyone considering using Spotify Ad Studio would be best served by thinking less about overall reach and more about who they actually want to reach in the first place.
Much like Facebook’s programmatic ad platform, identifying under-leveraged demographic traits common to your customer will be the best way to succeed with Spotify Ad Studio.
Want to see how your competitors are targeting their Facebook ads? Take a look at our guide on “How to Spy on Your Competitor’s Facebook Ads“.
How do I track results with Spotify Ad Studio?
Spotify Ad Studio comes equipped with a self-serve dashboard that will report back on a large number of typical digital marketing metrics related to the success of your campaign.
I don’t know how to make an audio ad! Can I still use Spotify Ad Studio?
It doesn’t matter if you don’t know how to make an audio ad. You don’t have to do any of the creative work besides providing a script. Spotify takes care of the voiceover work and the music for you.
We hope this Spotify Ad Studio introductory guide was useful to you. Let us know in the comments if you liked it or if you have ideas of how to improve upon it!