What is Spotify Ad Studio?: Self-Serve Ads Platform For Brands That Makes Advertising Easy

by | Sep 29, 2017 | Geofencing, Social Media Advertising | 0 comments

Spotify has two primary sources of revenue. The first moneymaker is advertising that plays between streaming songs for free users. The second is a premium subscription service that charges a monthly fee to remove the ads and gain access to various other audiophile features.

Previously, Spotify made most of its advertising income through direct ad sales working with larger companies.

Their new Spotify Ad Studio aims to make advertising on Spotify accessible to as many people as possible while minimizing the steps needed to get an ad ready to go.

Previously, it was only accessible to a select few bands and organizations while it was being tested. Now it’s ready for automated use by brands both big and small.

How much does Spotify Ad Studio cost?

Campaigns using Spotify Ad Studio can be made for as little as $250.

The availability of low-budget campaigns combined with hyper-specific targeting techniques means that even small- and mid-size businesses have the ability to create and implement ads on Spotify.

How can I target my Spotify Ad Studio advertising campaigns?

In addition to the “standard” social platform targeting metrics like location, age, gender, and activity level, Spotify can target users based on musical taste and whether they’re on desktop or mobile.

Our take is that this amplifies the power of Spotify Ad Studio by allowing users to translate deep understanding of their customers into a low cost, high conversion campaign.

Compare that to standard radio advertising, which can end up blasting loud ads about tattoo parlors to 43-year-old soccer moms, and it quickly becomes clear the advantage that Spotify has over the old-guard competition.

Are you trying to explore new ways to advertise your e-commerce business? Check out our various e-commerce platform guides and resources

How many people use Spotify? How wide is the reach of a Spotify Ad Studio campaign?

Spotify recently achieved 140 million active users in a single month. Considering they gained over 40 million in just one year, Spotify is in a dominating position in the music streaming space.

How many of those people you’ll reach with a Spotify Ad Studio campaign, however, is related to how much money you put in.

Anyone considering using Spotify Ad Studio would be best served by thinking less about overall reach and more about who they actually want to reach in the first place.

Much like Facebook’s programmatic ad platform, identifying under-leveraged demographic traits common to your customer will be the best way to succeed with Spotify Ad Studio.

Want to see how your competitors are targeting their Facebook ads? Take a look at our guide on “How to Spy on Your Competitor’s Facebook Ads“. 

Screenshot 2017 09 27 at 12.21.42 PM

Source: https://adstudio.spotify.com/

 

How do I track results with Spotify Ad Studio?

Spotify Ad Studio comes equipped with a self-serve dashboard that will report back on a large number of typical digital marketing metrics related to the success of your campaign.

I don’t know how to make an audio ad! Can I still use Spotify Ad Studio?

It doesn’t matter if you don’t know how to make an audio ad. You don’t have to do any of the creative work besides providing a script. Spotify takes care of the voiceover work and the music for you.

We hope this Spotify Ad Studio introductory guide was useful to you. Let us know in the comments if you liked it or if you have ideas of how to improve upon it!

 

Click Here to Book a Marketing Strategy Session

Best Ecommerce Platform for Your Business

Best Ecommerce Platform for Your Business

Shopify or BigCommerce? Wix or Volusion? We compare some of the most popular hosted ecommerce platforms and give our recommendation ones that provide great value to small businesses.

How to Increase Your Customer Lifetime Value with Email Marketing

How to Increase Your Customer Lifetime Value with Email Marketing

There are businesses that spend all their money and resources on acquiring new customers, and there are ones that focus on retaining their existing customers as well. Growing your business by acquiring new customers exclusively is an expensive proposition. Customer...

Hunter.io Review

Hunter.io Review

We do a significant amount of outreach everyday here at Logic Inbound, so I’m always on the lookout for tools that will make that a little easier. Being a digital marketing agency focused on healthcare clients, we reach out to hundreds of doctors every month, and with...

7 Etsy SEO Tips to Help Your Products Get Found Quickly

7 Etsy SEO Tips to Help Your Products Get Found Quickly

You've probably heard about SEO before, and if you're reading this article, chances are you know its benefits and application. But, do you know how to effectively apply an SEO strategy to your Etsy shop? Well, not everyone does, and we are here to change this! A good...

Why Did Facebook Start a War on Ad Blockers?

All about Facebook’s war on ad-blockers, and what it means for desktop users of the social networking behemoth.

9 Tips to Improve Your eCommerce Marketing Strategy

Running a successful ecommerce operation these days requires the backing of an effective marketing strategy. In this post we list 9 actionable tips that can help improve your ecommerce marketing strategy.

What is Spotify Ad Studio?: Self-Serve Ads Platform For Brands That Makes Advertising Easy

Learn all about Spotify Ad Studio and how to use it to create successful voice ad campaigns.

How To Avoid 9 Ecommerce Website Design Conversion Killers

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” - Jeff Bezos (Founder of Amazon.com) E-commerce entrepreneurs can never take customers for granted as a single design mistake can kill their sales and hurt...

WooCommerce vs Shopify – Finding the Best eCommerce Platform

We compare Shopify and WooCommerce to help you pick the right e-commerce platform for your business.

20 Top Shopify Stores to Inspire Your Own e-Commerce Design

Out of ideas about how your Shopify store should look? We list some of the best-looking Shopify stores that can serve as a source of inspiration for your next store design.

Shopify vs SquareSpace: The Definitive Guide To Picking The Best Ecommerce Platform

We compare Squarespace and Shopify to help you find the right e-commerce platform for your online store.

What is Shopify Flow?: A New Ecommerce Automation & Marketing App for Shopify Plus Members

Flow for Shopify Plus is an automation tool that helps free up valuable time and resources by letting the platform take care of repetitive ecommerce tasks.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

WooCommerce vs Shopify – Finding the Best eCommerce Platform

We compare Shopify and WooCommerce to help you pick the right e-commerce platform for your business.

Magento vs Shopify: Picking an Ecommerce Platform

We compare Magento and Shopify to help you pick the right platform for your e-commerce business.

Shopify SEO

Search Engine Optimization (SEO) for Shopify When you come across the term SEO, your initial thought process probably involves one search engine or another. You are absolutely correct, too. SEO stands for search engine optimization and it relates to the way by which...

Volusion vs Shopify – Picking the Right Ecommerce Platform

We compare Shopify and Volusion to help you pick the right e-commerce platform for your business.

Awesome LinkedIn Headline Examples from LinkedIn’s Most Viral Influencers

Learn how to create LinkedIn headlines that help you stand out from the crowd.

Increase Blog Post Rankings With These Simple Tips

So you’ve been writing beautiful blog posts for a few years and now you need them to rank. You’ve got answers to questions, and people searching the internet should find you first, right? Right! Let’s talk about how we can rank blog posts. As of late, I’ve written and...

Increase Blog Post Rankings With These Simple Tips

So you’ve been writing beautiful blog posts for a few years and now you need them to rank. You’ve got answers to questions, and people searching the internet should find you first, right? Right! Let’s talk about how we can rank blog posts. As of late, I’ve written and...

WooCommerce Subscriptions: Best Subscription Plugins for Woocommerce

Do you want to start offering subscription products on your WooCommerce store? By default, this functionality is absent in WooCommerce. However with the right subscription plugins, you can offer any kind of subscription-based products. Find out our recommendations for best WooCommerce subscription plugins.