What is Spotify Ad Studio?: Self-Serve Ads Platform For Brands That Makes Advertising Easy

by | Sep 29, 2017 | 0 comments

Spotify has two primary sources of revenue. The first moneymaker is advertising that plays between streaming songs for free users. The second is a premium subscription service that charges a monthly fee to remove the ads and gain access to various other audiophile features.

Previously, Spotify made most of its advertising income through direct ad sales working with larger companies.

Their new Spotify Ad Studio aims to make advertising on Spotify accessible to as many people as possible while minimizing the steps needed to get an ad ready to go.

Previously, it was only accessible to a select few bands and organizations while it was being tested. Now it’s ready for automated use by brands both big and small.

How much does Spotify Ad Studio cost?

Campaigns using Spotify Ad Studio can be made for as little as $250.

The availability of low-budget campaigns combined with hyper-specific targeting techniques means that even small- and mid-size businesses have the ability to create and implement ads on Spotify.

How can I target my Spotify Ad Studio advertising campaigns?

In addition to the “standard” social platform targeting metrics like location, age, gender, and activity level, Spotify can target users based on musical taste and whether they’re on desktop or mobile.

Our take is that this amplifies the power of Spotify Ad Studio by allowing users to translate deep understanding of their customers into a low cost, high conversion campaign.

Compare that to standard radio advertising, which can end up blasting loud ads about tattoo parlors to 43-year-old soccer moms, and it quickly becomes clear the advantage that Spotify has over the old-guard competition.

Are you trying to explore new ways to advertise your e-commerce business? Check out our various e-commerce platform guides and resources

How many people use Spotify? How wide is the reach of a Spotify Ad Studio campaign?

Spotify recently achieved 140 million active users in a single month. Considering they gained over 40 million in just one year, Spotify is in a dominating position in the music streaming space.

How many of those people you’ll reach with a Spotify Ad Studio campaign, however, is related to how much money you put in.

Anyone considering using Spotify Ad Studio would be best served by thinking less about overall reach and more about who they actually want to reach in the first place.

Much like Facebook’s programmatic ad platform, identifying under-leveraged demographic traits common to your customer will be the best way to succeed with Spotify Ad Studio.

Want to see how your competitors are targeting their Facebook ads? Take a look at our guide on “How to Spy on Your Competitor’s Facebook Ads“. 

Screenshot 2017 09 27 at 12.21.42 PM

Source: https://adstudio.spotify.com/

 

How do I track results with Spotify Ad Studio?

Spotify Ad Studio comes equipped with a self-serve dashboard that will report back on a large number of typical digital marketing metrics related to the success of your campaign.

I don’t know how to make an audio ad! Can I still use Spotify Ad Studio?

It doesn’t matter if you don’t know how to make an audio ad. You don’t have to do any of the creative work besides providing a script. Spotify takes care of the voiceover work and the music for you.

We hope this Spotify Ad Studio introductory guide was useful to you. Let us know in the comments if you liked it or if you have ideas of how to improve upon it!

 

Click Here to Book a Marketing Strategy Session

Ideal Length Of A Blog Post  (To Grab Position #1 in 2021)

Ideal Length Of A Blog Post (To Grab Position #1 in 2021)

For a long time, my agency never really had a clear answer to "What the ideal length for a blog post should be?". If you do research online you’ll see multiple different answers. Some of the sources even contradict each other. Other sources represent outdated...

7 Ways To Track Your SEO Performance And Drive Better Results

7 Ways To Track Your SEO Performance And Drive Better Results

Developing an effective SEO strategy involves a lot of different factors and “moving parts”. Most of the time, strategies need to be refined over time in order to achieve the best results. In order to know what to change about your strategy, you need to know which...

Best Ecommerce Platform for Your Business

Best Ecommerce Platform for Your Business

Shopify or BigCommerce? Wix or Volusion? We compare some of the most popular hosted ecommerce platforms and give our recommendation ones that provide great value to small businesses.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

WooCommerce Plugins: Free, Premium, Best, and Top Plugins

With thousands of plugins to choose from, WooCommerce users certainly have no shortage of options. But which plugins are the best? Which plugins should every WooCommerce site have? In this roundup, we list the essential WooCommerce plugins – both free and paid – that every Woo site owner should have.

The Best Instagram Bot in 2017

Why Did Instagress Shut Down? In the past, Instagress was the go-to method for automating follows, likes and comments on Instagram. It was able to claim the spot as the previous best Instagram bot through a simple and intuitive interface. It was so easy that any...

Best Shopify Live Chat App Reviews (2019)

Nearly every online business these days needs to have a live chat support option. This is especially true for ecommerce stores that depend on satisfied customers for continued business. In this post we’ll be listing the best live chat apps for Shopify.

Facebook Ad Spy Tricks! How to Spy on Your Competitor’s Facebook Ads!

Are you about to create a Facebook advertising campaign? Stop! You can cut time spent on research by simply spying on competitor’s Facebook ads. Don’t reinvent the wheel – fine tune the one that’s already being used.

WooCommerce Support: A Resource for WooCommerce Customers

WooCommerce is easily the most popular ecommerce platform in the world, and at any given time there are thousands of Woo users looking for solutions. In this article we’ll be discussing various support options (official and unofficial) available to WooCommerce users.

What is Shopify Flow?: A New Ecommerce Automation & Marketing App for Shopify Plus Members

Flow for Shopify Plus is an automation tool that helps free up valuable time and resources by letting the platform take care of repetitive ecommerce tasks.

Shopify vs Etsy: Differences Between an Ecommerce Store and Online Marketplace

Shopify vs Etsy? Etsy vs Shopify? Find out which platform is right for your e-commerce store.

WooCommerce Plugins: Free, Premium, Best, and Top Plugins

With thousands of plugins to choose from, WooCommerce users certainly have no shortage of options. But which plugins are the best? Which plugins should every WooCommerce site have? In this roundup, we list the essential WooCommerce plugins – both free and paid – that every Woo site owner should have.