Side Project Sunday

by | Dec 10, 2017

Side projects are a beautiful thing, and Logic Inbound leverages side projects in four ways to drive value to our agency.

R&D

It’s important to stick to proven techniques with clients, but if we only worked on client projects we would become stagnate, and less effective over time. We use side projects as an experimentation platform to test out new theories and techniques, and processes to deliver those techniques at scale.

360 Insight

As consultants our role is to act as strategic advisers in a specific part of your business, and the more knowledge we have about how our marketing activities impact the entire business the better we can work with clients to succeed. Running an e-commerce store means we understand you from acquisition to conversion to customer support.

The Proof is In the Pudding

It seems like every company has been burned by an agency that said they could, but couldn’t.  Having success with a side project to include next to our list of happy clients is super important to differentiating ourselves from other agencies and builds a great deal of trust with prospects.

Scratches an itch

As a team of serial entrepreneurs, we like building companies. Working on side projects allows us to develop and flex skills outside of what we provide to our clients.

Maybe Someday

All of the side projects we execute on play to our strengths in search engine optimization, and the thing about entrepreneurship is you don’t fail until you quit. As long as we continue to make time for these projects, I am highly confident several of them will grow large enough to spin out into separate entities.

Introducing Hobanco

Hobanco is a knife store selling dozens of brands to dozens of countries across the world, that we started in September.

We acquired the 17 year old domain name from Flippa and got to work.

Within 3 months we have put 30 keywords on the 1st page, 600 on the first 3 pages, and 1,100 keywords on the first 6 pages.

 

We rank on the bottom of the 2nd page for the keyword ‘practice butterfly knife‘ with 2,900 searches/month, and on the bottom of the 2nd page for the keyword ‘csgo knives‘ with 24,000 searches per month.

Our #1 selling product is this CSGO Karambit Knife representing 15% of our sales. Our 2nd best product is a mini cleaver pocket knife.

 

MORE COMING SOON

 

Click Here to Book a Marketing Strategy Session

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