Shopify Amazon Integration Expansion: What You Need to Know

by | Sep 8, 2017 | e-Commerce | 0 comments

Shopify and Amazon announced a tighter integration between the two e-commerce powerhouses today through an expansion of their existing integration. The increased collaboration allows Shopify merchants to create Amazon listings in seven new product categories. The announcement also includes added support for Amazon’s Brand Registry. 

This announcement is significant because it expands the available categories from a single category, “Clothing and Accessories,” to:

  • Clothing and Accessories
  • Toys and Games
  • Sports and Outdoors
  • Patio and Garden
  • Sewing, Arts and Crafts
  • Beauty and Personal Care
  • Health and Household

Shopify and Amazon Brand Registry Update

Shopify sellers selling branded products can sign up for protection under the Amazon Brand Registry. If the brand is enrolled, approved, and chooses to list through Shopify, then they will no longer need a UPC/EAN/GTIN. This move makes sense as Shopify continues to aggressively pursue integrations that reduce friction in becoming an e-commerce entrepreneur.

 

Who Wins from Amazon and Shopify’s Expanded Integration?

There are many winners here. While it’s obvious that Shopify and Amazon both benefit from their partnership (or else they wouldn’t expand it), their customers benefit in many ways as well. When these two e-commerce giants team up, both of their customers gain access to a wider selection of products:

  • Shopify Customers – Shopify customers (meaning the store owners using the Shopify platform) get a new distribution channel with a built in audience.
  • Amazon Customers – Amazon customers get an increased selection of unique products.
  • Shopify – Shopify makes a significant percentage of its $150mm not from subscription fees, but as a percentage of net revenue on every sale on the platform. The more sales they get through Amazon, the better their stock price.
  • Amazon – Shopify has amassed 500,000 customers as of September 2017, and many of them new e-commerce entrepreneurs. The e-commerce community is extremely focused on Shopify as the go-to platform and many of these entrepreneurs have never sold on Amazon. Entrepreneurs who see success with this integration will devote more and more resources to selling on Amazon.

Who Loses from Amazon & Shopify’s Expanded Integration?

Drop shippers don’t gain anything from this new arrangement. As of late 2018Amazon shopify integration, the Amazon Marketplace is saturated with products from Aliexpress. There are dozens of identical listing at near zero or even below zero margin. It is becoming increasingly common for Chinese manufacturers to cut out the drop shipping middlemen by marketing and selling directly to end-customers on Amazon.

LED Shoes Example

Would you wear a pair of shoes that cost $9 including shipping?

An excellent example of this is our e-commerce store GetLightUpShoes.com where we drop ship LED shoes. On our Shopify storefront our shoes retail and sell for $59, and we buy them from China for about $23. If we do a quick search for ‘LED shoes’ on Amazon we see they are available for as low as $8.99.

This is a symptom of the built in audience that sellers on Amazon enjoy. Chinese manufacturers still don’t understand the US market well enough to market to US consumers.

Launching a standalone storefront on Shopify wouldn’t do them any good because they would be unable to send traffic to their own Shopify store and convert that traffic into sales. However, they are well equipped to compete on price, and Amazon has millions of searches a day from consumers looking for a good price. 

Shopify Amazon integration is great for E-commerce businesses. Is your company growing slower than you planned? Logic Inbound is an e-commerce growth marketing agency that has generated millions of dollars for startups to multinational manufacturing organizations. Fill out our discovery form and find out what we can do for your business.

 

Click Here to Book a Marketing Strategy Session

Best Ecommerce Platform for Your Business

Best Ecommerce Platform for Your Business

Shopify or BigCommerce? Wix or Volusion? We compare some of the most popular hosted ecommerce platforms and give our recommendation ones that provide great value to small businesses.

How to Increase Your Customer Lifetime Value with Email Marketing

How to Increase Your Customer Lifetime Value with Email Marketing

There are businesses that spend all their money and resources on acquiring new customers, and there are ones that focus on retaining their existing customers as well. Growing your business by acquiring new customers exclusively is an expensive proposition. Customer...

Hunter.io Review

Hunter.io Review

We do a significant amount of outreach everyday here at Logic Inbound, so I’m always on the lookout for tools that will make that a little easier. Being a digital marketing agency focused on healthcare clients, we reach out to hundreds of doctors every month, and with...

7 Etsy SEO Tips to Help Your Products Get Found Quickly

7 Etsy SEO Tips to Help Your Products Get Found Quickly

You've probably heard about SEO before, and if you're reading this article, chances are you know its benefits and application. But, do you know how to effectively apply an SEO strategy to your Etsy shop? Well, not everyone does, and we are here to change this! A good...

“Reviews from the Web” — Google now shows reviews from facebook and other websites in search results

Learn what the Google ‘Knowledge Panel’ can do for your business, and how to use it to get even more business.

WordPress SEO Guide

Many e-commerce businesses these days are running on WordPress. While WordPress started out as a simple way to make a basic blog or website, it has evolved into an important platform for e-commerce businesses to run and operate. WordPress is interesting because of the...

Increase Blog Post Rankings With These Simple Tips

So you’ve been writing beautiful blog posts for a few years and now you need them to rank. You’ve got answers to questions, and people searching the internet should find you first, right? Right! Let’s talk about how we can rank blog posts. As of late, I’ve written and...

10 Must-Have Features for a Website to Kick-Off Your Small Business

Written by Katherine Crayon, copywriter reporting on tech news and all aspects of the web design industry. Anyone looking for more inspirational posts, tips and advice or simply the latest industry news, meet her in person on G+ and Twitter. It's difficult for small...

Why Did Facebook Start a War on Ad Blockers?

All about Facebook’s war on ad-blockers, and what it means for desktop users of the social networking behemoth.

Is Shopify Safe?

We present the case for Shopify’s top-notch security credentials, and answer an important question.

Shopify Themes – Our Picks for Best Free and Premium Themes to Increase Conversions

Shopify offers beautiful themes right out of the box, but for some users they might not be the best fit. Fortunately, there are hundreds of premium Shopify themes available on marketplaces such as ThemeForest. In this article we’ll be listing our picks for best Shopify themes.

Printful Review – Start a Custom T Shirt Printing Business Today!

Learn what Printful is and how you can start a profitable t-shirt business using it.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Best Coworking Spaces in Seattle

A new way to work – learn about innovative and exciting coworking spaces in Seattle.

Volusion vs Shopify – Picking the Right Ecommerce Platform

We compare Shopify and Volusion to help you pick the right e-commerce platform for your business.

6 WooCommerce Extensions That Make Your Life Easier

Our recommendations for essential plugins every WooCommerce user needs to have.

WooCommerce vs Shopify – Finding the Best eCommerce Platform

We compare Shopify and WooCommerce to help you pick the right e-commerce platform for your business.

Constant Contact vs. MailChimp: 3 Important Questions You’ve Always Wanted to Ask

We compare Constant Contact versus MailChimp to find out which one will best suit your email marketing needs.

This Free Shopify App Will Make You Smile Every Time You Get Paid

A simple Shopify plugin that makes every sale a funny yet joyous event.

Constant Contact vs. MailChimp: 3 Important Questions You’ve Always Wanted to Ask

We compare Constant Contact versus MailChimp to find out which one will best suit your email marketing needs.

Shopify Reviews: Promoting Your E-Commerce Business

Shopify is one of the most popular eCommerce platforms available today. It allows anyone to create a fully functional, professional online store without touching a line of code. If you're considering using this popular ecommerce platform, you'll probably need to scour...