4 Simple Tweaks You Should Use to Increase Your E-Commerce Conversion Rate

by | Aug 22, 2017

If you have operated an e-commerce website for very long, you know that you can’t put it on autopilot and forget about it. Instead, you have to make tweaks from week to week and month to month in order to reach your business goals.

Getting more conversions is likely one of your biggest business goals, and there’s a good chance you keep coming up short. You are far from alone. With the average e-commerce conversion rate sitting at 1.33 percent, there are lots of people struggling.

If you make a few tweaks, though, you can break free from the pack and start raking in the money. These four simple tweaks will give you the boost you need.

1. Simplify the Process

Did you know that 70 percent of Americans don’t feel like they have enough time to get everything done?

If you take up too much of their time, they will shop elsewhere. After all, they are already stressed out. They don’t want to make matters worse when buying a pair of shoes.

If your checkout process is overly complicated, you will distract the consumers and put too much work on their shoulders. If you aren’t sure how to simplify your checkout, think about the retailer Amazon. This retailer has added one-click checkout to its site. People don’t have to fumble around to find their credit cards and then enter the information. They don’t even have to select a payment method. They just need to click and check out.

It’s that easy.

Uber is another great example of how you can simplify the process for consumers. It turned the cab industry on its head by letting people easily order a ride via an app. That’s so much easier than hailing a cab or calling a switchboard. Uber even made paying easier by having people add payment methods to the app and then automatically deducting the money.

The lesson is clear. The more you simplify the process, the more money you can make. Think about ways you can make purchasing your products easier, and then put those ideas in motion.

2. Add Live Chat to Your Site

Forty-four percent of consumers state that getting answers to questions via live chat is among the most important features that a website can offer. E-commerce solutions like Shopify and Magento have taken notice and offer plugins and extensions so their customers can add live chat to their sites. Still, some businesses are resistant.

If you find yourself on the fence, you just need to think about Wells Fargo. The financial institution doubled its conversions after adding live chat. You can expect an increase around that number if you follow suit. This convenient feature will help your customers make decisions, and it will help you boost customer satisfaction. With the help of the live chat box, you can communicate value and push your visitors through the purchase funnel. You will also position your company as innovative and open to change. Those aren’t bad labels for the 21st century.

3. Be Smart About Shipping

Your shipping policy could be driving down your conversions. Seventy-three percent of consumers drop items in the shopping cart with the hopes of finding a free shipping offer when they make it to the checkout. While some of those people will still buy if you charge for shipping, they might not if they have to wait too long to get the item. Almost 40 percent of consumers will abandon their shopping carts if they have to wait more than a week to get the item.

You also need to think about guaranteeing your delivery. Sixty percent of shoppers believe that online stores should guarantee their delivery dates. They don’t want to see that the estimated delivery is between tomorrow and next week. Use a shipping service you can trust and offer your customers reliable and affordable shipping.

4. Use Product Videos

The saying goes that a picture is worth a thousand words. You can take that a little bit further and say that a video is worth a thousand bucks, at least when you’re going for conversions. Retailers with videos on the majority of their product pages experience 79 percent more conversions than retailers with videos on 25 percent or fewer of their product pages, according to a survey of Liveclicker’s customers.

You’ll get more than better conversion rates when you use a video. The average order value will also increase, so you will get more customers, and those customers will spend more money.

Boost Your Conversions Today

Now you have some handy tools you can use to boost your conversion rates. You just need to implement them, and you can reap the rewards immediately. Use all four of these tweaks so you can take your conversion rates to the next level. If you’d like us to take care of improving your conversion rate, fill out our discovery form and see what our Conversion Rate Optimization services can do for you.

Need to build your e-commerce business? Having trouble with organic search visibility or converting visitors into customers? Logic Inbound is an SEO and web design marketing agency with e-commerce expertise that can help drive real sales with unmatched ROI. Fill out our discovery form and find out what we can do for your business.


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