Marketing automation has been an essential tactic to increase productivity and accelerate organizational growth for many years. Now, Shopify is applying the same principles to their e-commerce platform through Shopify Flow. By giving Shopify Plus users the tools they need to eliminate time-consuming tasks unique to an online store, Shopify is charging ahead in the e-commerce platform arms race.
The incredible power of existing marketing automation comes from the human time it frees up. Without automation, sprawling companies can end up spending hours upon hours of skilled human resources every day on mundane and repetitive tasks that take only a few minutes to complete.
Shopify Flow’s e-commerce automation is the natural next step. It recognizes the incredible opportunity to free up more time for work by letting Shopify take care of repetitive tasks.
What Does Shopify Flow Do?
As Shopify phrased it in their announcement for Flow, “Shopify Flow uses a simple visual builder so you can specify triggers, conditions, and actions which are stored and executed without any coding.”
They offered a video with a short visualization of how this works:
So, in layman’s terms, what’s the big upside of using Shopify Flow?
It’s a “What You See is What You Get”-style editor for creating almost any automatic store task you can think of. You don’t need to know how to code at all. You just need to be able to identify the patterns and recurring tasks in your own business. It’s as simple as drawing a diagram of the workflow on a napkin for a friend!
What Other Automation Tools Can I Use with Shopify Flow?
Shopify Launchpad
You can combine it with Shopify Launchpad for tasks related to “scheduling, preloading, and monitoring events like major product releases, sales campaigns, and content changes.” Mix and match triggers, conditions, and actions for even more areas.
Shopify Scripts
You can also combine Shopify Flow with Shopify Scripts, which allows “automatic discounts, specialized shipping options, and relevant payment options to create a customized checkout experience for each customer.”
Combining these three services together leads to a powerful web of automation options.
What Are Some Examples of Ways to Use Shopify Flow?
According to Shopify, these are some of the best tasks to automate:
- Schedule your sales. Choose time periods ahead of time.
- Preload new products, then publish them to the store, social media, apps, and sales channels all at the same time.
- Tag your highest value customers and automatically alert customer service to speak with them.
- If a product goes out-of-stock, automatically alert your marketing team to stop advertising for it.
- Adjust your prices at checkout depending on product combinations, quantity, or the customer’s physical location.
- Show or hide payment options based on customer’s order history, device, or physical location.
- Easily identify and tag customers who buy from certain channels for automatic segmentation.
- Create unique discounts or different shipping rules for customers with certain tags or email addresses.
- Deploy and rollback theme changes based on seasons, new products, etc.
Where Can I Install Shopify Flow?
If you’re already on Shopify Plus, you can install Shopify Flow in the app store right now.
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