Why Use Shopify for Your Ecommerce Website?
Ecommerce businesses have been flocking to Shopify. The platform, founded in 2004, has since exploded in popularity, boasting more than 1 million active users and 600,000 ecommerce stores.
Part of what has drawn so many people to Shopify and boosted the prevalence of the platform is how easy it is to get started. Even someone who is new to building a ecommerce website can jump right in with Shopify and use its helpful tools to set up a basic website that functions nicely.
Some of these tools and features include things like:
- Templates for easy layout and design
- Unlimited bandwidth, product inventory, and customer data
- Connections to other platforms like Amazon and Pinterest
- Payment systems built in
- Customer support to answer your questions
- High scalability to grow with your business
- Relatively low-cost compared to other platformed
- 99.99% uptime
- Can integrate with more than 50 payment types
Success may also have bred more success. As businesses latched on to Shopify as their platform of choice for ecommerce, other businesses followed, hoping to mimic their success.
But Shopify doesn’t work for everyone or for every business. And sticking just to the simple tools built right into the platform will result in a limited website that lacks the polish and functionality of more robust ecommerce websites.
That’s where a Shopify developer comes in. While it’s possible to set up much of your website using the tools built into Shopify, these simple tools will only give you a simple website. More advanced features and better website design come from working with a developer like the ones at Logic Inbound. We can help refine your website, setting it apart from the thousands of others built on Shopify.
Plus, a website that has been influenced by a developer will be a better experience for your customers. We understand how to build with an eye to usability and user experience, allowing a smoother browsing experience for your customers. This will promote repeat visits to your store. Customers don’t want to deal with clunky, difficult websites that are hard to navigate. A web designer can ensure your Shopify ecommerce site is as friendly and easy to use as possible. By working with us on your Shopify site you’ll get:
- An agency with deep roots in digital marketing and ecommerce
- A team with expertise in search engine optimization (SEO), conversion rate optimization, email marketing, and Shopify design
- Experienced developers who are always testing new strategies for improving websites to help our clients grow
If you are ready to improve or launch your Shopify ecommerce store, reach out to us to learn how we can help. We’re eager to work with you to polish your ecommerce site and grow your business.
How Does Shopify Work?
Shopify is an ecommerce platform, which means that it is the base on which you can build and design your website. A platform and a place to host your website then allows you to fill in the details and customize your site. It’s easy for even beginners to get started using Shopify because of all the tools that are built into the platform.
For example, Shopify offers a wide range of templates, both free and paid. Shopify refers to these templates as themes. Some are free when you pay for Shopify itself, while others come at an additional cost.
People love the themes that come with Shopify. They allow you to have a beautiful website layout with just a few clicks. This is the crux of the appeal of Shopify as an ecommerce platform. Things like themes are quick and easy to use. In the past, you might have had to spend hours coding in order to get a good website layout; themes do the same job in a fraction of the time.
Shopify also has many other tools in this vein that contribute to its popularity and explain why it works so well for ecommerce websites. These include:
- A pay stub generator that is cloud-based
- An easy logo maker that lets you design your own logo
- A business name generator if you can’t come up with the perfect name
- A business card maker
- A profit margin calculator to help keep track of how healthy your business is
This is just a small selection of the tools offered by Shopify. They have many, many more available inside their platform.
These tools are crucial to how Shopify works for ecommerce business. Shopify works by giving businesses an easy-to-use platform to set up their website. After signing up for Shopify, you can choose a theme and drag and drop elements you want on your website. Businesses edit the themes they choose in order to customize their store, then add their products.
Overall, the process is very simple and can be extremely quick. But that only applies to the most basic level of Shopify stores. For a fully customized experience and an optimized website, you will likely need a little help from a developer such as the ones at Logic Inbound. It takes more than a template to optimize a website for things like SEO and conversion. This takes additional expertise in web design, SEO, and marketing – expertise that Logic Inbound has built over time.
Why Do People Choose Shopify for their Ecommerce Website?
Ease of use is probably the number one reason so many people choose Shopify. However, there are a slew of other excellent reasons, including:
- Low costs and fees. Even if you pay for a theme, Shopify is relatively inexpensive to use compared to other platforms.
- Low technical knowledge needed. You don’t have to be a coder or website expert to get a perfectly fine and functional website up and running.
- Despite the ease of use, you can still customize every aspect of your website if you have the time and skill.
- Quick setup. You could get your entire store ready to go in a weekend.
- App integration. Because of the broad popularity of Shopify, thousands of apps are integrated into it, allowing you to work with all your favorite platforms, such as Amazon and Paypal.
People also like that they can move an older website onto Shopify. This takes some manual work, but many businesses do it when they want to update their ecommerce site.
Take the ease of using Shopify to the extreme by allowing us to help with those finishing touches or more technical aspects. We can refine your Shopify website and optimize it for the web.
What are the Most Popular Features of Shopify?
The apps that are built into Shopify are extremely popular among its users. Here, we’ll detail the most popular apps and how you could use them to enhance your Shopify ecommerce site.
- Product Reviews: This app lets your customers leave reviews on your website. They can review individual products. Not only does this provide you with invaluable feedback, it also helps other customers make purchasing decisions. Reviews are a huge draw for customers who are browsing online.
- Google Shopping: Google is indispensable when it comes to internet marketing and selling. Shopify’s Google Shopping app will sync up your Shopify store with the Google Merchant Center. Once you have Shopify and Google linked, customers can see your products on your site and also through Google services. You need Google Merchant in order to advertise on Google, which is one of the most popular ways people find products and services.
- Digital Downloads: If you want to offer digital products on your ecommerce site you should get Digital Downloads. It will grant customers access to content and product updates on your digital products.
- Social Media Stream: Social media is a crucial aspect of a successful ecommerce business these days. Social Media Stream connects your store to Facebook, Twitter, Instagram, Youtube, Pinterest, and Tumblr all in one simple app. Gain exposure and followers by boosting your social media presence.
- Oberlo: Billed as perhaps Shopify’s most popular app, Oberlo helps with the difficult tasks of designing and planning your business. If you need to come up with a business idea or product offering, Oberlo will help find products for you to import into your Shopify store to sell. Oberlo also takes care of shipping the products, making it a stress-free way to start selling.
- Order Printer: To run a successful business, you’ll need to get your paperwork in order. Order Printer assists with this by helping you print invoices, labels, receipts, packing slips and other crucial documents related to your business. You can even customize some of these elements to make shipping and labels a breeze.
- Plug in SEO: SEO, or search engine optimization, is one of the ways your website will get exposure and draw in customers. Plug in SEO helps identify ways you can improve your Shopify site’s SEO to appear higher up in Google search rankings.
- Bulk Discounts: Customers love deals. Bulk Discounts can import discount codes that your customers can use. This app is free to use, which also makes it a great deal for you.
- Better Coupon Box: Another coupon app is Better Coupon Box, which greets store visitors with a popup that offers them a discount. In return, customers will have to follow one of your social media profiles. This allows you to offer a discount while reaching out to customers by connecting on social media.
- MailChimp for Shopify: If you already have a MailChimp account or plan to create one for your business, this app will connect it to your Shopify store. This is critical if you plan to launch email campaigns or do any email marketing to promote your business.
- Facebook Store: Facebook started as a social media platform but has become a way that many people find products they’re hoping to buy. Facebook Store can connect your store to Facebook, allowing you to promote your products there and reach customers on the social media platform.
- Improved Contact Form: Get valuable insight on your customers with Improved Contact Form. The popup will let you see where your website visitors are visiting from and which pages they browsed before contacting you.
- Shippo: Shippo allows you to print and ship in one click. Shippo will print labels so you can ship products quickly and easily.
- AfterShip: Once you’ve done all that shipping, use AfterShip to track deliveries. You can even send updates to customers through this app so they know that their order is on the way. AfterShip works with more than 350 carriers, including USPS, DHL, FedEx and UPS.
- eBay Importer: If you have an eBay store you already run, you need eBay Importer. Don’t waste time manually moving your eBay store over to Shopify. eBay Importer will do it for you automatically, copying your catalogue right into Shopify.
- Free Shipping Bar: Here’s another app that can help motivate customers. Free Shipping Bar adds a slide out bar to your Shopify site that displays a free shipping offer. It can update as customers add items to their cart if there is a minimum purchase amount customers have to hit to get free shipping.
- Receiptful: This app claims it will “supercharge” your customer interactions. It connects to your Shopify store and helps with marketing such as emails, follow-ups, newsletters and reviews.
- ALT Text: Don’t manually program in alt text for images. ALT Text will do it automatically. This not only saves you manual work, but also boosts your search engine ranking, as alt text is one of the fields Google and other search engines examine.
- Yotpo: Generate reviews of your products with Yotpo. Then share these reviews on your favorite social media channels. Reviews increase traffic and generate business. They’re a great way to attract customers.’
- Printful: This app is good if you have branded products you want to sell such as T-shirts. Printful will connect your ecommerce site to custom-printed products. A customer can order the product from your site and that request will automatically go to Printful, who will also ship the product.
These are just some of the most popular features you can integrate into your Shopify store. There are hundreds more that can give you any functionality you need for your ecommerce business.
Why Work with Logic Inbound on Your Shopify Website?
Shopify offers a lot of features meant to make creating an ecommerce website extremely easy. And they’re largely successful. You really can get your shop up and running quickly.
However, working with a developer like Logic Inbound will elevate your store above the fray. With literally hundreds of thousands of Shopify stores out there right now, you need to make yours stand out if you’re going to garner traffic and attract customers. That takes more than just built in apps and templates to achieve.
At Logic Inbound, we not only understand how to build a Shopify store, but also how to optimize each and every page of that store to maximize your site’s visibility even in extremely competitive fields.
A great example is the themes on Shopify. While you can select a theme and go for it yourself, if you want to customize your layout, you will need a programmer or developer to help with that. Even if you have the knowledge and skills for the job, business owners are busy people. Logic Inbound can take the stress out of the nitty gritty details of customization, giving you a fully customized website that didn’t cost you a ton of time, stress or money.
There are also things that Shopify simply can’t do. While there are a ton of apps integrated into Shopify that allow you to connect all the features you want, there are some systems that take more expertise to integrate into Shopify. For example, you may have an external order fulfillment system, or ERP. Integrating this type of system into Shopify will require a little more time and expertise than just downloading an app. Logic Inbound is ready and eager to help with this task and many others around getting your site up and running.
Contact us today to get a consultation and learn how we can help make your Shopify site stand out and reach more customers.
How to Create and Setup Your Shopify Store Website
Shopify recommends following this general checklist for setting up your online store:
- Add at least one product. If you add more than one, organize your products
- Customize your layout by selecting a theme
- Get a domain (you may need to buy one if you don’t already have one)
- Add some additional pages to your site to make it more robust
- Don’t forget the navigation bar so it’s easy to browse
- Make sure your shipping and payment settings are set up and ready to go
- Get your tax settings in order to avoid future hassles
- Make sure you have store policies written out and accessible
If you’ve gotten the things on this list checked out, give your site a quick review, then you’re ready to launch! Of course, if you want to go beyond the basics, you can reach out to Logic Inbound to help get into the details of all these aspects of your store.
Common Shopify Store Themes
Shopify has thousands of themes. We won’t try to describe them all, but here are the top 10 best sellers from the past year:
These themes do all cost extra on top of a Shopify subscription, but they’re well worth the price and offer responsive designs that are powering some of the biggest ecommerce websites in the world.
Our Shopify Website Designers
At Logic Inbound, our Shopify designers and developers can take even the best selling themes on Shopify and amplify them beyond the basics. We know how to optimize every page of your website. And we offer something that apps and metrics can’t – a personal look at your website. We won’t just use basic analytics to search for ways to enhance your store. We’ll take a comprehensive look at your entire ecommerce business and tailor our approach to you as an individual, as well as your business, goals and current outlook.
Shopify Store Website Examples
You may be surprised by just how many websites rely on Shopify as their platform. It’s likely that if you’ve ever shopped online, you’ve run into a store powered by Shopify. Here are just a few examples of stunning and well-designed Shopify-powered stores:
Feeling inspired yet? An ecommerce store as well-designed and eye-catching as any of the ones we’ve listed here is possible for your business. But it will take more than a basic Shopify theme and a few minutes. To achieve the types of designs featured on the top Shopify sites, you’ll need a little extra help from experienced designers and developers who know how to tweak Shopify themes to truly make them stand out.
Migrating Your Business to Shopify
If you already have an ecommerce website, you can migrate it over to Shopify. Shopify offers help and advice on how to do this.
In some cases, you can import your existing website content directly into Shopify. In some cases, there are apps that can do this automatically. However, many business owners are forced to migrate manually, a tedious process of copying and pasting from your old site to your new Shopify site. This can be made easier by getting the help of a website developer such as the ones at Logic Inbound who can not only move your content over, but also optimize it as they do so.
Even after you migrate your store, you will want to go through your new Shopify site and make sure everything is organized properly. Migrating, manually or automatically, can be a messy process that can result is some disorganization on your site. Customers are unlikely to want to deal with a messy layout, so take the extra time to re-organize after migrating.
From there, you’ll have to take the usual Shopify steps, including buying your domain, setting up shipping and taxes, choosing a theme and integrating any apps you want to include on your site. In some cases, this can be so complicated that business owners find that it’s easy to start fresh with their Shopify ecommerce site.
Can You Add Shopify to an Existing Website?
Yes! Back in 2015, Shopify announced the Buy Button. This handy little button can be added to any website and will allow customers to buy from your Shopify store even if they are on WordPress, Wix or any other outside website.
This is a great tool for people who already have an established website such as a WordPress blog. Instead of moving your entire blog (and all its followers) to a totally new platform, you can create the Shopify store separately and drop the Buy Button onto your WordPress site. This allows you to start selling without losing customers and fans due to a website transition.
Can You Embed Shopify into an Existing Website?
Yes! While you can technically use the Buy Button for this as well, it’s not quite the same as embedding a Shopify store into your website. Embedding a store is a bit more extensive. The existing site will display actual products from the Shopify site. This takes up more website real estate than a simple little button, but is appropriate for certain businesses.