How We Helped a Mold Removal Company Generate 19,825 Users In One Year

SUMMARY

Mold Solutions has been providing mold removal, prevention, and inspection services in Washington state since 2007. As a local business they primarily generate new clients from both word of mouth and their website https://thatmoldlady.com/.

After doing some initial website work for Mold Solutions in 2016, Logic Inbound started an SEO campaign to increase search rankings, traffic, and leads generated. Over a multi-year effort Logic Inbound has increased the organic user acquisition of the website by 627%, from 2,725 users in 2018 to 19,825 users in 2021.

THE CHALLENGE

Being a local business, Mold Solutions thrived on referrals from past clients. However as their industry became more competitive, it was clear that their website would need to become a more valuable asset in generating leads.

THE PROCESS

Logic Inbound kicked off Mold Solution’s SEO Campaign with the following:

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Business model & website review
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Analysis of past marketing efforts

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Keyword research and competitors analysis
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Campaign setup and launch

SOLUTION

Once a solid foundation was established for the SEO campaign, Logic Inbound and Mold Solutions worked together year over year to produce organic results.

Implementation – 2018 –

Actions taken:
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Initial Keyword List

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Consolidate redundant content pages

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Backlink placement

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On-page optimization for existing pages

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Recurring site audits

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Google My Business setup

Findings

  • Existing site was bloated with unnecessary content
  • Backlinks were necessary to increase authority

Implementation – 2019 –

Actions taken:
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Blog post creation

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Landing page creation

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Link reclamation

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Link building

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Local citations

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Additional keyword research

Findings

  • As the site begins to rank, more keyword research is needed to identify new targets
  • Local citations help increase local authority

Implementation – 2020 –

Actions taken:
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Blog post creation

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Backlink outreach

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Optimize existing pages

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Local citations outreach

Findings

  • Reports show that current campaign strategy is working

Implementation – 2021 –

Actions taken:
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Google My Business posts

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Local citation building

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Backlink outreach

Findings

  • As the website continues to grow, leveraging local tools like GMB becomes more important
  • Increasing site authority through building additional backlinks can contribute to even faster growth

RESULTS

Organic Users Generated 2018 vs 2021

Bar graph showing organic users generated on a website

Total Referring Domains Over Time

Area chart showing number of referring domains over time

Percentage Change in Organic Conversions

Area chart showing number of keywords for a website and their positions