How We Helped a Mold Removal Company Generate 19,825 Users In One Year
SUMMARY
Mold Solutions has been providing mold removal, prevention, and inspection services in Washington state since 2007. As a local business they primarily generate new clients from both word of mouth and their website https://thatmoldlady.com/.
After doing some initial website work for Mold Solutions in 2016, Logic Inbound started an SEO campaign to increase search rankings, traffic, and leads generated. Over a multi-year effort Logic Inbound has increased the organic user acquisition of the website by 627%, from 2,725 users in 2018 to 19,825 users in 2021.
THE CHALLENGE
Being a local business, Mold Solutions thrived on referrals from past clients. However as their industry became more competitive, it was clear that their website would need to become a more valuable asset in generating leads.
THE PROCESS
Logic Inbound kicked off Mold Solution’s SEO Campaign with the following:
Analysis of past marketing efforts
Campaign setup and launch
SOLUTION
Once a solid foundation was established for the SEO campaign, Logic Inbound and Mold Solutions worked together year over year to produce organic results.
Implementation – 2018 –
Initial Keyword List
Consolidate redundant content pages
Backlink placement
On-page optimization for existing pages
Recurring site audits
Google My Business setup
Findings
- Existing site was bloated with unnecessary content
- Backlinks were necessary to increase authority
Implementation – 2019 –
Blog post creation
Landing page creation
Link reclamation
Link building
Local citations
Additional keyword research
Findings
- As the site begins to rank, more keyword research is needed to identify new targets
- Local citations help increase local authority
Implementation – 2020 –
Blog post creation
Backlink outreach
Optimize existing pages
Local citations outreach
Findings
- Reports show that current campaign strategy is working
Implementation – 2021 –
Google My Business posts
Local citation building
Backlink outreach
Findings
- As the website continues to grow, leveraging local tools like GMB becomes more important
- Increasing site authority through building additional backlinks can contribute to even faster growth
RESULTS
Organic Users Generated 2018 vs 2021

Total Referring Domains Over Time

Percentage Change in Organic Conversions
