San Diego Digital Marketing Agency
A digital marketing agency can help promote your business and take it to the next level. Finding the right digital marketing agency can be a daunting challenge for a small business. There is already so much to do in order to run a small business that finding a digital marketing agency to work with could be one thing too many.
Our digital marketing services take all that pressure off your shoulders so you can focus on your business. We have different strategies for e-commerce, startup and service businesses in San Diego and elsewhere. But even beyond these broad categories, we take pains to customize our approach to each individual client we work with in order to meet their specific needs in regard to digital marketing and online promotions. We can provide assistance with:
- Search engine optimization
- Content marketing
- Conversion rate optimization
- Web design and development
- Shopify store development
- Email marketing
- Facebook advertising
- Influencer marketing
All or some of these strategies might be part of a comprehensive plan for digital marketing for your business. Get started learning how we can work with you on your San Diego digital marketing agency by reaching out to us today.
What is Digital Marketing & Advertising?
If you aren’t sure where to get started, we will break down just what digital marketing and advertising is and what it entails. This can show you what digital marketing means for your San Diego business and how it can impact your day-to-day operations.
Digital marketing is a type of marketing that focuses in online venues and digital technology. This can mean traditional websites, but can also include things like mobile phones, tablets and social media.
Businesses started catching on to the potential of digital marketing in the 1990s, but it took a long time for all businesses to invest in online advertising. Even in the 2000s, many businesses were not making use of digital marketing. This meant a huge amount of missed advertising potential. Now, digital marketing is much more prevalent. The boon of online sales for businesses of all types is clear to everyone these days. With everything from clothing to flowers to groceries being ordered online, there is no business that won’t benefit from having an online presence coupled with strong digital marketing. Some of the benefits digital marketing provides for businesses includes:
- Easy access for customers
- Competitive advantages over other businesses who aren’t using digital marketing
- Effective outreach to fans, customers and potential customers
Consumers want and expect to be able to access products and brands online, so if your business does not have any sort of online presence you can easily get passed over in favor of a business that is online.
Digital marketing is still evolving and changing as more businesses move online and as more people learn how to be effective in their online marketing campaigns. Some newer developments in digital marketing include things like influencer marketing, in which a business uses a social media and well-known online personalities to market their products. Sometimes an influencer is a celebrity like an actor or musician, but influencers can also be Twitter users with large followings or popular Instagram users. The right person posting about your products on a social media platform like Twitter, Facebook or Instagram can do more for your digital marketing strategy than you might realize. And you don’t necessarily need a big name – just someone who is a big name in your industry. Finding someone who isn’t necessarily famous but who is very well matched to your brand and products can be more influential than just trying to reach a celebrity.
Digital Marketing & Advertising in San Diego
One thing that can have a surprising amount of impact on your digital marketing and advertising strategy is your location. You might not think your location matters much when it comes to online business or online marketing, but people still care about where businesses are located in relation to them.
You can leverage your location as part of your digital marketing strategy. Often, people are hoping to find businesses near them, even when they run an online search and shop on the internet. You can advertise to your local customer base even using digital marketing strategies like social media ads, email advertising and other methods.
In fact, speaking directly to your local customer base while using digital marketing strategies can establish a bond of trust between you and your customers. Don’t be shy about flaunting your location in order to speak directly to local consumers of your products and services.
You can incorporate your location in San Diego into your digital marketing strategy through the use of email subject lines, data-driven marketing and social media marketing. This can give your customers a sense of exclusivity; they are particularly important because they are local like you.
Segmentation can also help when it comes to location and digital marketing. You can segment out your customer base and strategies, appealing to local customers one way while maintaining a broader strategy for internet marketing more generally.
One advantage to focusing some or all of your digital marketing strategies on a local audience is the low technical requirements of doing so. Your digital marketing strategies should be simple and straightforward regardless of location, but when you are narrowing your focus you can keep it even simpler. You don’t want to create a campaign that is difficult to access or understand. Digital marketing should be simple, direct and very easy to access. Getting too complicated with your strategies can turn away customers who don’t want to deal with a lot of clicking around or confusing directions and barriers.
- Leverage your location to reach out to local fans
- You can still apply general strategies to a broader digital marketing strategy while appealing to your local audience
- Keep digital marketing efforts simple so it is very easy to access your business online
- Even people searching for products and services online like seeing that a business is local to their area or region
SEO Experts Who Understand Digital Marketing
At Logic Inbound, we are SEO experts who also understand digital marketing. Search engine optimization is part of our core strategy for all businesses, but we also have broader digital marketing strategies that are specific to online campaigns. We think of SEO as the backbone of these strategies, a set of best practices we try to abide by no matter the business or the type of campaign.
Where would SEO apply in a digital marketing strategy? We think just about everywhere.
- In social media: SEO can mean more targeted hashtags and posts
- In email marketing: SEO can shape subject lines and link usage
- In game advertising: SEO would help target the right audience
- In influencer marketing: SEO would guide the wording of posts and branding
- In traditional website creation and management: SEO is the core of a good website that shows up in search results and attracts customers
SEO can impact even more aspects of digital marketing. These are just a few of the highlights.
We take a comprehensive approach to SEO and digital marketing, which means SEO will always be on our mind when we work with you on crafting a strategy for your business. But SEO means very different things for different businesses. That’s why we tailor our approach to all our clients, who come from a very broad range of industries.
Our SEO Approach and Strategies
We can break down our approach to SEO so that you know exactly the type of service you will get by working with us for your digital marketing needs.
You might not realize it, but 90% of people who search for something online never make it past the first page of search results. That’s why we work so hard to get you onto that first page, where your business will be featured prominently. But that requires establishing relevance and authority, two factors Google ranks very highly when it is sorting search results.
Relevance refers to how closely your business’s website matches the search terms used. This hinges on keywords. We do deep keyword research to understand exactly how people are searching for your products and services. It’s not enough to get close – we aim for precision. By getting the exact right keywords featured prominently on your website, we can boost your relevance tremendously and help you get into Google’s good graces.
The other factor is authority. Google doesn’t just look for websites that match up keywords. It seeks websites that are positioned as authorities on those keywords. That means quality content and valuable backlinks to other highly authoritative websites. This creates an ecosystem of quality content that Google trusts and ranks more highly in relevant searches.
How do we do all this? Our SEO process includes the following:
- Learning as much as we can about your business, website and customers
- Identifying the places where your business can grow
- Researching the most relevant keywords for your business
- Optimizing your website content for relevance
- Building authority through content, links and other methods
- Reporting our results back to you frequently so you are confident in our results
We believe this strategy can drastically improve the SEO and search ranking of our clients’ websites, whether they are in San Diego or anywhere else. We have experts on our team who can craft a precise strategy that targets the right market and keywords to help your business grow and succeed. Don’t make SEO and digital marketing just another task on an endless task list. Let us handle it while you just continue running your business.
One reason to employ a digital marketing company when it comes to SEO needs is because creating high quality content that Google will rank highly takes a lot of time and expertise. Running a business is already demanding enough. It may simply not be feasible to also devote a chunk of time to crafting excellent copy that is authoritative and full of relevant links. We have experts on hand for this specific purpose. They can do the heavy lifting when it comes to content and authority building.
The Best Digital Marketing Agency for your San Diego Business
There are a lot of digital marketing agencies out there. We believe our results speak for themselves, but ultimately the choice is up to you. We think our SEO and digital marketing strategies, combined with a local focus to appeal to customers right in San Diego, are highly effective and useful for a range of San Diego businesses.
At the same time, we understand that every business has its own needs. In the end, you should choose the digital marketing agency that best matches your business, strategies and goals.
The best digital marketing agency for you will take the time to understand your business, find ways for it to grow and target the strategies that will be the most effective in promoting that growth. A one size fits all approach is not only infective, but also simplistic, overlooking the individual needs of different businesses and clients.
When looking for a digital marketing agency, you will need to understand some of your business’s digital marketing needs. This will allow you to go into your search well-equipped and informed so you can catch out blanket strategies that aren’t actually appropriate for your particular business. Don’t be just another faceless client when you can get personalized service from a company like Logic Inbound who will get to know you as an individual with particular needs and goals we hope to meet. At Logic Inbound, we strive to be partners in digital marketing and not faceless, distant service providers.
How to Get in Contact with Us
When you’re ready to dive into digital marketing, contact us through our website, by phone or via email. We strive to respond to all inquiries within 24 hours for prompt service. You can reach us here or via the following means:
Main Office: 500 Mercer Street, Floor 2, Seattle, WA 98109
Phone: (206) 800-7756