What is Digital Marketing?
Digital marketing is a set of practices intended to broaden an organization’s audience and customer base. The strategies and practices of digital market specifically try to reach out to customers through digital means such as websites, mobile devices, emails, social media and other digital media.
However, it is not just the medium that is different. Moving from traditional marketing to digital marketing has proven challenging for some businesses because it is an entirely different form of marketing compared to traditional means. The techniques that work for in-person advertising or television commercials, for example, don’t necessarily translate smoothly into effective digital marketing strategies. It is a speciality in and of itself and involves the following realms:
- Digital devices like mobile phones, tablets, computers and even televisions
- Digital data that gets collected about customers
- Digital media that serve as communication channels
- Digital technology that makes things like SEO and keyword research more streamlined
- Digital platforms for hosting, interaction and social media exposure
Luckily, there are experts in digital marketing such as the ones at Logic Inbound who are eager to help Chicago businesses with their digital marketing needs.
Choosing a Chicago Digital Marketing Agency
Why get an expert to help with your digital marketing? Do you really need a digital marketing agency on your side?
Professionals who specialize in digital marketing can apply a focused approach to the work of optimizing your digital marketing strategy. We have a number of growth marketing services that we can use to grow your business. These include:
- Search engine optimization (SEO)
- Content marketing
- Conversion rate optimization
- Web design and web development services
- Shopify web development
- Email marketing
- Facebook advertising
- Influencer marketing
If you choose us to be your Chicago digital marketing agency, you will get a team who has expertise in all of these areas. No matter which avenue you choose for your digital marketing, or if you’re starting at the very beginning and just shaping your strategy, Logic Inbound has the skills and knowledge to help your business grow.
Working with a Digital Marketing Agency instead of Doing it Yourself
It may seem like you can do it yourself, but experts like Logic Inbound bring in different tools, knowledge and strategies that can take your digital marketing techniques to a new level. We understand how hard it is to run a business; trying to keep your company going and implement all kinds of new digital marketing strategies would be a mammoth task.
Instead of trying to juggle the day-to-day responsibilities of running a business and all the work required for marketing, you could let experts deal with that for you. We can produce content, improve your website and implement other strategies that will boost your brand’s visibility. But these techniques take time. It isn’t enough to produce any content. Effective new content is targeted and adheres to meticulously researched SEO best practices.
And this is only one of the many areas that would require your attention and focus if you decided to do all your digital marketing yourself. There are certainly businesses who can juggle daily operations and digital marketing, but it is clear why others need a little help. Getting an effective and impactful strategy takes more than just a few minutes and a couple updates to your website. It is a deep and thorough revamp of all your digital communications.
Digital Marketing Strategies
We employ several different digital marketing strategies that work together to form a cohesive approach.
When it comes to SEO, we understand exactly how Google works when ranking pages in search results and work diligently to get your brand to the top of the list. This requires excellent content marketing that brings authority to your website. Perhaps this comes through individual pages on your website, but it could come through a blog. Many businesses don’t think they need a blog on their website, while underestimating the impact such a blog could have for their visibility in search results.
When we do digital marketing for Chicago businesses, our strategy includes a broad range of content. If blogs aren’t right for your brand, there is plenty of opportunity to improve content marketing through things like website pages, case studies, newsletters and email. All of these pieces of content are fertile opportunities for growth – if they are backed up by strong digital marketing principles and strategies.
Those strategies include:
All of our approaches begin with research. We want to understand your brand, your company, your products and your competitors. This is the foundation for everything else we’ll do while working with you.
Next, we find data about what will work, and what won’t, for your Chicago company’s digital marketing. Data can reveal the best approach and the most lucrative content marketing avenue. Perhaps a blog really is the best way for you to go, or maybe we’ll discover that it’s email and newsletters that will give you the boost you’re looking for. The data will show us which path to follow in pursuing a strategy.
While doing all this, we closely monitor metrics and insights and share that information with you so you can see what’s working and what isn’t as soon as we do. Metrics can show exactly how your marketing is improving through things like website impressions, sales, clicks and other data.
Web Design and Digital Marketing
Beyond content, web design is an important element of overall digital marketing. For example, if you were trying to rank higher in Google searches, you couldn’t simply create a bunch of new content. You would also need to optimize the design of your website. Google also considers website structure when determining website ranking.
It would be easy to overlook this aspect of digital marketing. So often all of the focus is just on producing and refining content, but some of the work must be directed toward web design as well.
At Logic Inbound, we understand how to tweak and improve web design for our clients. We can do this while creating content or in addition to it. Web design takes place on each and every page and is integrated into our approach. We will never just drop content onto a page of your website; we will always also be thinking about the design of the page and layout of the content so that we deliver the most optimized page possible.
Web design involves more than just designing a blog post, though. It impacts:
- Page layout
- The underlying code
- Marketing design
- User experience
- Menu design
- Homepage design
There are opportunities in all of these places for improvements in design that can improve a company’s SEO, visibility and digital marketing.
Digital Marketing and Internet Marketing
Digital marketing and internet marketing are terms that are sometimes used interchangeably. You may hear one or the other used when you are researching techniques, data, digital marketing agencies or SEO.
Don’t let the similarity of the terms confuse you. Either term is fine to use to describe the set of approaches, strategies and techniques that are meant to improve your website and increase your brand’s visibility.
There are some emerging trends and technologies in digital (or internet) marketing to be on the lookout for. This includes things like:
- Artificial intelligence
- The use of live streaming video
- Partnering with influencers who aren’t celebrities
- The use of voice controls
- Focus on privacy
Artificial intelligence offers exciting opportunities for optimization and interaction. Imagine having an AI so sophisticated that it could answer your customers’ questions using natural, human-like speech and messaging. Technology is actually getting very close, with robots talking and writing more and more like humans.
In the meantime, customers are putting a higher value on things like voice controls and live streaming. Both of these technologies offer convenience to customers. For you, they offer a genuine way to interact with customers and opportunities for marketing. Influencers who aren’t big name celebrities offer a different type of marketing. Logic Inbound specializes in influencer marketing and we’ve seen a trend toward niche “celebrities” over the usual big names. This means, for example, having a fan with a large Twitter following talk about your brand instead of paying a musician to talk about your brand. Smaller influencers can still have massive impacts, as they are genuine fans of your products and services.
As all of this technology rolls out, however, it is crucial to keep in mind privacy. Customers and internet users are becoming more and more privacy focused. They want to know their data is secure and protected if they buy something from a website or even just sign up for a newsletter.
The Best Digital Marketing Agency for You
With all this said, what makes Logic Inbound the best digital marketing agency for your Chicago business? It might be the diversity of our client base, the strength of our SEO and digital marketing strategies, or our proven track record of results.
Find out for yourself by reaching out to us and seeing how we can help you with your digital marketing strategies.