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How Does SEO Work?

When people search on Google, the websites that appear at the top have strong SEO, or search engine optimization. These searchers are absolutely critical to getting people to your website. Improving your placement in search rankings not only means more traffic on your website, but more customers learning about your products and services.

When someone searches in Google for terms related to your products and services, they already have a strong purchasing intent. Search terms reveal how far into the buying cycle a consumer has gotten by the time they see your site. For example, someone looking for a bicycle who is searching using terms like “steel frame bike vs. aluminum frame” are at the very beginning of the buying cycle. Their search is still focused on basic facts and information and hasn’t progressed deeper. Different keyword searches, including brand names or things like “buy bike model X,” are good indicators that the person has moved on to a deeper stage of the buying lifecycle and is actually ready to buy something.

At Logic Inbound, our SEO experts understand how best to capture traffic during the various stages of the buying lifestyle. With a nuanced approach that looks at different behavior during each part of the cycle, we get your name high up in search results and direct traffic to your website. Our approach target the earliest stage of a customer’s research, when they want information and will spend more time on your website looking at your catalog.

Our Methods for Improving Your SEO

Do a quick Google search for SEO and you’ll find article after article touting hundreds of ranking signals that all supposedly matter equally. It’s no wonder that so many people are overwhelmed when faced with such a seemingly daunting task. There’s no way to focus your efforts when you’re examining 150 different things that supposedly all factor in to SEO.

While there are certainly many, many search-related signals that impact your rating, there are only four or five that truly matter. At Logic Inbound, we have a laser focus on these key four to five indicators, narrowing our attention to these areas:

    • research
    • site structure
    • authority
    • relevance
    • content

We strive for effectiveness and efficiency in our work, aiming to deliver precise outcomes by staying focused. Trying to optimize 150 indicators is a losing battle; focus instead on what really matters.


When consumers are researching products or services they need, they aren’t thinking about SEO. This is why SEO can be a difficult and constantly shifting metric to meet. Though difficult, learning about how people search and what words they tend to use is crucial. It sounds far-fetched, but consider “Dallas seo” and “Dallas seo company,” two very similar search terms that can mean thousands more, or fewer, impressions. The discrepancy in search phrases may be tiny, but can mean the difference between dozens of visitors on your website and thousands.

Such small details and considerations are where we come in, offering advice and expertise. By observing how consumers are phrasing Google searches for products and services, we can offer insight into what terms will steer people toward your brand and generate impressions on your website. We are confident that our approach to SEO research can produce tangible results for your brand. Our goal is to produce more customers who click through to purchase your products and services when they visit your website.

Structuring Your Site

Without a well-optimized site structure, it doesn’t matter how many backlinks you have, how good your content is or how authoritative your site is. Bad structure can really drag a website down in Google searches. In addition, poor site structure could mean missing out on showing up in searches where you should be placing high up. In contrast, a website with an optimized structure will rank higher, attract more traffic and direct that traffic to the right places. A bullet pointed list of simple information can improve site structure tremendously and help get information to visitors. That’s why we make site structure a core tenant of our approach to SEO.

Website Authority

Websites that are already considered authoritative can lend your site authority when they link to each other. In building authority, we can link internally to your website, but also try to link outside it to other helpful websites. High-value links express to Google the relevance of your website in relation to certain terms where it will thereby rank higher. A combination of internal and external links work together to establish the authority of your website in relation to related search terms.

Google values authoritative websites with links much more highly. Users who may have missed your website will take note when Google ranks it highly in their searches. The authority you build here will position you and your brand as an expert that customers come to rely on. Authority is invaluable not only for improving SEO but also for building a brand that customers are true fans of. You will see benefits that range far past better SEO and improved search results. Prove to users right away that you’re the right website to trust when they’re researching for products.

Improving Relevance

It sounds sounds, but the pages that make up a website get closely analyzed by Google. This is great news for you, as it makes it more possible to outrank websites that are technically stronger and more authoritative on any given search query. You can use targeted search terms to discover opportunities to create tailored content pages that are structured well and authoritative.

We can help you compete in this arena with search relevant content. Don’t be content to rank lower than your competition when we can help lift your website up to the top of search results with other, stronger websites. We’ll find the search terms that are the best suited to your website and will mean the biggest impact on your website traffic on views. But we look at more than just the search terms people are using online. We tailor it to your brand so that the content we produce is relevant. Good content means higher rank, while junk content does little more than clutter up your website. That’s why our approach includes producing impactful content.

Our Content

Ultimately, there is nothing that will raise or lower your ranking in Google as much as the content on your website will. Your website’s content can truly make or break your SEO strategy. Content can push you past stronger, more authoritative websites in search result ranking.

We understand the strategies and best practices for optimizing content. Content that is formatted, robust and full of relevant information gets the best results. We use these methods for our own in-house content as well. For example, our content outranks Instagram’s own content for the search term “contact Instagram support” and Shopify’s content for “Is Shopify safe?” We wouldn’t recommend any techniques we wouldn’t use for ourselves and we have seen with our own content how well long, structured, robust content can raise the rank of a website competing with other brands.

Why Should You Trust Us for SEO in Dallas?

Logic Inbound provides top-notch SEO services that are backed up with proven methods. Everyone from small startups to massive, nationwide brands can use SEO to get more traffic and improve their business. {Here are just a few of the reasons we are so confident in our work:

  • We work with some of Dallas’s most innovative brands
  • Our own site is ranked is on the first page of Google for 600+ keywords
  • We see over 20,000 visits a month from Google|

We backup our work with real results, including:

  • Working with innovative Dallas brands
  • Getting our own site onto the first page of Google results for more than 600 keywords
  • Getting more than 20,000 visits from Google per week|

Here are some of the ways in which we have excelled in the field of SEO:

  • We work with innovative brands in Dallas
  • We have gotten our own company website onto the first page of search results for 600+ search queries
  • Our own website gets more than 20,000 visits a month from Google

We have gained clients as we’ve grown. Everyone from law firms to retailers has sought out our SEO strategies to help improve their website rankings. We can get your website ranking higher no matter which specific field your business specializes in. Although we employ SEO strategies that work across the board, we also work with an eye toward the unique needs of each of our clients.

What Is An SEO Agency vs. a Consultant?

At Logic Inbound, we consider ourselves a well-rounded SEO agency. Let’s examine some of the advantages of having an agency instead of a consultant.

For one thing, an agency is a team. We are confident that our own team has the expertise to deal with the needs of a broad range of businesses. Better results come out of teams who can share their knowledge and skills while working together. A consultant might be an expert, but they are also a single point of failure if something goes wrong. We see our teamwork as our strength, as it makes our methods and results stronger.

Often, consultants are only consultants because they have not yet gained the skills to grow their business into an agency. They are working with limited bandwidth; since they are only one person, they can’t expand that bandwidth to meet a client’s needs. Not so with a team. We are adaptable and able to take on a higher capacity of SEO work. No matter the project, we have the experience and background among our team members to execute the right SEO strategy.

SEO Consulting vs. SEO Implementation

We work with clients in two ways: SEO consulting and SEO implementation. Consulting and implementation overlap but produce different results. We often use them in combination in order to produce the best possible results. A specific client’s needs and personality will determine which path we think is best for consulting and implementing. If you’re crunched for time and resources, let us implement your total SEO strategy. We will support the strategies that come from our consultations with tangible results.

Consulting for SEO

It is important to do methodical research while consulting for SEO.

It includes the following approaches:

    • Researching keywords
    • Your website’s structure
    • Building authority
    • Being relevant
    • Creating content

We base our strategy around research into all of these factors as they relate to your website. We want our clients to feel like they have ownership over our findings. We are just here to offer our knowledge and resources at the beginning stages. It can be revealing to discover with just a little guidance that all it may take to get you higher up in search results is more robust content to populate your site with; however, you could also find that you need a total restructuring of the content you already have.

From there, you take over. When we work with you as SEO consultants, we provide the know-how, but you do the implementation. Clients with a strong voice or in-house experts may choose to produce their own content based on our research. Take the information that we provide through our analysis and make it your own by implementing it on your own. The voice of your brand is often a voice discovered in house among your own experts who can speak to your products best.

SEO Implementation

All that said, not everyone can implement. Many of our clients also hire us for SEO implementation, as well as consulting. We can take our consultation results to their logic conclusion by fully implementing the recommendations we come up with.

When we do SEO implementation for you, we will create content, restructure website pages and do research about what works for your brand and brands similar to it.

When we do an implementation, we may:

  • Create content
  • Write articles
  • Restructure pages and content
  • Research keywords
  • Report on progress and success

You won’t need to wonder; we provide reporting during our process that shows if you’re getting more traffic or improving search ranking. We use SEO strategies that are more robust than just researching. You will get benefits you can see and results you can rely on after we implement our SEO approach.

Complete our discovery form below to receive a growth opportunity analysis for your website and learn exactly how relevance and authority can drive significant revenue.


We are completely invested in the success of our clients. It’s important that we gather some information about your company and your current marketing efforts in order to deliver a project proposal that will fit your business and your goals.

Excessive Heat Warning

8:28 AM CDT on July 22, 2018
7:00 PM CDT on July 23, 2018

Air Quality Alert

1:50 PM CDT on July 21, 2018
5:00 PM CDT on July 22, 2018
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Partly cloudy skies. High 103F. Winds SSE at 5 to 10 mph.


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500 Mercer Street, Floor 2, Seattle, WA